Although video ads are becoming one of the most popular forms of advertisement, many businesses are still hesitant when it comes to this form of content. In fact, they’re on the fence about incorporating them into their strategy. As the online video market continues to grow, so does the need for quality video content. Consumers are looking for high-quality footage, attractive visuals, high production value, and an intriguing storyline.
While any editing software can help create engaging video ads, the emergence of the online video editor has made this task easier than ever. This urges many brands to learn more about using video as a promotion method. And it’s one of the reasons why the video ads industry will continue to grow as well.
Expanding Amount of Online Users
A few years ago, online videos had quite a limited reach. Nowadays, more and more people are going online- and with that comes a growing user base for video ads.
And then there’s mobile. Now everyone is on their smartphones at all times- which means they’re more likely to see video ads on the go. Mobile video ad views grew by an impressive 91% last year, according to Statista. And it may not be long before mobile overtakes desktops as a marketer’s priority.
All of these video ads are feeding more information back to marketers. This data is being used to shape how advertisements are created. And now as creating videos is so simple with an online video editor, brands are taking it to their advantage. They put together highly effective videos and use them as part of their promotional strategy.
With all of the tools available nowadays, video ads are only going to get more powerful. And that’s great news for online advertisers.
Expanding Amount of Online Videos
The online video advertising industry has been growing at a very rapid rate. The number of videos being posted on social media platforms continues to rise year after year. And people are watching more online videos than ever before. This is great news for companies that use video ads to promote their products and services.
Since there is a growing demand for videos, companies have to come up with new ideas. And the easiest way to do so is by using an online video editor. It offers powerful tools to produce stunning videos in no time. This enables brands to create effective video content in the most simple way possible.
As long as people continue to watch online videos, we can expect companies and individuals alike to create new content for use in advertising campaigns. So video ads won’t stop growing anytime soon. In fact, they might grow even bigger than they are now.
Expanding Amount of Online Ads
As technology advances, people are spending more time online. This enables companies to advertise their products through different types of content.
Companies like Promo.com utilize video editing software that allows users to easily create ads online. Their online video editor allows you to share your video ad instantly on social media platforms the moment you finish it.
The benefits of video ads are numerous. One of the biggest pros is that they tend to be more engaging than other forms of content. In turn, people remember these ads,hence the product, meaning it’s easier to convert them into customers. So, companies are likely to use them for years to come.
Expanding Way Consumers Consume Media
TV and video advertising are evolving rapidly. As people cut their cable TV packages and use streaming services like Netflix, Hulu, and Amazon Prime, it’s clear that the ways they consume media are expanding. They’re spending less time on TV but watching more online video content.
And with YouTube already producing more daily streams than traditional cable TV channels, it makes sense for top marketers to follow suit. These changes are only accelerating, so it’s safe to say that video will continue to grow as a medium. Online video advertising is one of its fastest-growing segments.
What Tools to Use to Create Video Ads without Breaking Your Wallet?
While video has always been effective for advertisers, it’s not always affordable.
To create a successful ad campaign that includes video content, you’ll need to find a way to fund your project- and that’s no easy task. Luckily, there are many video editing tools available that can help you produce high-quality videos without breaking your budget. Rather than paying a company to make a video for you, you can do it on your own. It gives you more control over your project and costs much less.
Some editors can be used to edit existing content, while others are designed to create a video from scratch. Choosing the one that suits your skill level and how much you work want to invest in producing your ad.
No matter which editor you choose, you’ll have access to a wide range of tools. If you want to start with a simple video project, you can make use of basic features like filters and graphic overlays. For more complex projects, however, you might need to dig deeper and add motion graphics and even videos from different sources.
Will an Online Video Editor Create Professional Looking Ads?
Creating ads can be a lengthy process if you’re not good at cutting video clips. Luckily, the online video editor, a tool that’s rapidly gaining popularity in marketing, allows a quick and effortless editing process. You can take videos you have already made and crop them to fit your advertising space. It also allows you to change colors, text, graphics, and other elements of the video.
That way, no matter what type of business you are running or how long your ad is supposed to run for, you know that it will look professional every time.
When it comes to video ads, some will say that their prevalence in digital media will stop expanding. Though they may slow down, you can count on them to continue to be a mainstay in the online advertisement due to their high engagement levels.
People love watching videos- and brands know it. So these ads are here to stay, and if you’re looking for a way to produce them more easily, try out Promo.com’s online video editor. It makes creating professional-looking videos without breaking your budget easier than ever.