What Is SEO and Why Is It Important for Your Business?
Search engine optimization or SEO is a set of practices that aims to make a brand or a website appear against relevant keywords or search terms in search engines such as Bing and Google.
Here’s an example –
Let’s say – you’re a clothing store in Manhattan selling clothes for all ages.
So, if someone types in ‘kids clothing store in Manhattan’, ideally your store should pop-up in the search engine against such a phrase. SEO makes that possible.
Reasons Why SEO Is in Demand
SEO Doesn’t Require You to Pay for Ad Space
Other forms of marketing on the internet are quite expensive. For example, if you invest in PPC or Google Ads, you have to pay for the ad space. Also, it’s quite an expensive way of appearing in front of your customers. If you don’t know what you’re doing, you could burn through your budget more quickly than you thought.
But, with SEO (when done successfully) the position that you will get in SERPs will be long-term. And, if you stay consistent – you can secure that position for years. No other method of promotion is so promising and cost-effective.
Better Conversion Rates
With SEO, you’re not trying to target anyone and everyone. It’s highly targeted and big on tiny details. With the help of keyword analysis tools, you can figure out things like:
- What kind of business phrases people are looking for?
- Who are your ideal customers? What is their age? What do they want and expect? What is their income level?
- How big is your market and how to capture it better?
- Optimizing for which keywords will get you more money?
By focusing on such minor details and understanding customer intent; you can attract only the most relevant customers. That means visitors you’ll be getting will have the higher possibility of turning into a lead and finally a customer. In the end, the ROI and conversion rate on every dollar spent is quite high.
It Can Help With Branding
Branding can be quite complex and chaotic. It can take years before you can make yourself memorable and have that ‘sticky’ factor where people can recall you again and again. With the help of B2B SEO agencies like Nine Peaks you can establish yourself as a brand.
By that, we mean that as more people find and do business with you, more likely they’ll reach back and also share the word about your brand with their peers.
The online sphere allows you to target as many people as you want and be called a ‘brand’.
An Optimized Website Earns More Traffic
The more people can find you for a certain product or service; the more revenue you will earn. It really is as simple as that. But, simply creating a website is not enough. Anyone can do that. To secure a footing you need consistent work by putting in regular optimization effort.
By creating a diversified marketing campaign you can earn referral traffic from multiple sources. For example, you can get traffic from social media, newsletters, Google search, videos, etc.
SEO Builds Trust & Credibility
Today people are in the habit of ‘Googling Everything’. They like to look everything up online. Whether they heard about a movie or a book or even a clothing brand. Before making a buying decision, they like to do their research.
Similarly, if someone hears or reads about you, they will want to see how credible you are. That’s why, you must make sure that they come across a functional website, stellar reviews, and a well-rounded online presence.
Seeing a brand’s website and a strong social media presence is a huge indicator of their ‘credibility’ and trustworthiness factor.
SEO Is Relatively Cheap
You no longer have to be a big brand with millions of dollars to spend on marketing in order to be heard by a big audience. As long as you can spend a few hundred dollars on high-quality blogs, back-links, and a strong website/social media presence; you can secure just as successful a place in SERPs as a global brand.
Never was such an opportunity possible for small businesses especially. When you look at things like that, SEO is an investment; not a cost.
It’s a Long-term Strategy
The best thing about SEO is that the results you get are often long-term. When you think about getting an ad in the newspaper or on the TV/radio; they can be quite expensive and the results are not long-term.
They are only as effective as the money you pour regularly. Stop paying for ads and you lose visibility. With SEO – this is not the case. It’s a long-term strategy.
Meaning, a one-time effort can go a long way in helping you stay visible and relevant in the online sphere (so long you stay relevant and active).
SEO Brings in More Customers
Businesses thrive on customers. The bigger the customer base you have, the more bucks will rain. With conventional marketing; you can only target a small market. But, SEO has broken the barriers of conventional forms of marketing. Today, there’s no limitation to how want to go
If you can handle a local business successfully; you can always go national and even global.
When you target all the right keywords, you can attract more relevant customers. Via customer education, you can ensure that they come back to you again and again.
It Makes Sure You Don’t Miss Out on The ‘Free Advertisement’
If you’re a well-established business and you still don’t own a website; you’re missing out on a ton of opportunities.
For example, if you’re a doctor then you are missing out on all the ‘free ad opportunities’ that could have boosted your business whenever someone looked up for a doctor nearby in Google.
By getting yourself listed as a doctor in all the most popular online medical directories you can get seen by thousands of patients who actively look for medical services near them. Local SEO
(which is a subsection of general SEO) makes that happen.
In a way, you are utilizing the power of ‘free advertisement’ that search engines have made possible.
Evidently, SEO is something that most businesses today can’t do without. If you’re still not part of the game; it’s high time you jumped into it.