What is a progressive web app? How does it differ from a native app, which is what most people are familiar with? Find out today. Everyone wants to be better and faster. People are no longer willing to wait to get the information they need. They expect websites and apps to load fast. If they don’t, people will go elsewhere for the information. Slow access may be the hidden reason why you’re not getting conversions from your website.
How can you increase your speed without being a web development expert? Progressive web apps. These apps are easy and affordable to develop. Are you ready to learn more?
Read on to learn what is a progressive web app and how you can use them in your business.
What is a Progressive Web App?
A progressive web app is all about creating a great user experience. It combines the familiarity of a mobile website with the speed and engagement of a native app. Progressive web apps aren’t a new technology, but a defined standard created about five years ago as a way to get web developers to adapt to the way users have changed their use of mobile apps.
The thing with progressive web apps is that you can give your visitors an excellent mobile experience without the need to develop a native app. They can access the progressive web app right from your website and add it to their mobile home screen like a standard app.
The difference is that users don’t have to go searching for your app on Google Play or Apple’s App Store. There are several more differences between web apps and native apps.
For example, a progressive web app doesn’t have to go through a review process on the app on the app stores. You can release your app when you’re ready to release it. That can make an immediate difference to your business.
Characteristics of Progressive Web Apps
Progressive web apps are a standard that you can use to enhance the mobile experience of web users. They’re defined by a specific set of characteristics that you can use in your planning and development.
Responsive: A responsive app means that it will respond according to screen size, whether a user is on a phone, tablet, or desktop computer.
Progressive: There’s a difference between a responsive site and a progressive site. A progressive site means that it can work regardless of the operating system. That’s why you don’t need to develop for iOS and then for Android. It’s just one app that applies to all forms.
Function Like an App: A progressive web app functions like an app because it is built on an app shell. That will minimize the need for page refreshes. When a user brings up the progressive web app, new content appears immediately.
Works Online or Offline: This is probably one of the biggest advantages of a progressive web app. Since information is cached, it doesn’t require a data connection in order to operate.
Secure: A progressive web app has to be hosted on a secure HTTPS connection. Without this connection, there is a good chance that information stored in service workers can be found by hackers when people connect to your site.
Should You Build a Progressive Web App?
Progressive web apps sound great, but are they worth investing in? Here are some of the reasons why you’d want to build a progressive web app for your site.
Speed = Conversions
Google has several studies and examples that link web speed with conversion rates. About 53% of users leave a website if it takes more than three seconds to load.
When your site loads quickly, your users are less likely to abandon your site. That means that you’ll have more people stay on your site, consuming your content. That’s the key to getting them to convert.
You need to build trust with your site’s users. There’s no better way to build trust than to provide a safe and secure web connection.
Since a major characteristic of a progressive web app is to use the HTTPS protocol, your visitors will be able to trust your brand immediately.
Less Costly to Develop
There are many factors that go into development costs for progressive web apps and native apps. The complexity of the project, time to develop, and the quality of the development team can all factor into the costs.
Your progressive web app is built on the infrastructure of your website. That’s already developed, which can make the costs and time to develop shorter and less costly.
How to Build a Progressive Web App
For users, that means a very fast experience. For you, it means that you have a way to completely control the user experience when they access your content through any mobile device.
You don’t need to worry about the costs to develop an iOS app and an Android app. It’s done through one solution.
If you’re an absolute beginner, Google has this great progressive web app tutorial that shows you how to create a progressive web app step by step.
Progressive Web Apps Can Make a Big Difference in Your Site’s Conversions
What is a progressive web app?
Progressive web apps are used to deliver a faster user experience. You can increase revenue, engagement, sales, and conversions on your website by using progressive web apps.
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