SEO for Shopify, without a doubt, is vital for all sellers. More than just improving your search engine results, SEO practices can help improve website usability, which paves the way for a better client experience.
Given the many aspects of SEO, some can help you land on the first page quite easily. True enough, you should focus on these highly important ranking factors for your Shopify SEO.
To be ranked well, search engines must be able to crawl and index your website. This starts with a good URL, which should have the following characteristics:
- Short and simple
- Includes the primary keyword
- Uses hyphens as needed
As for the sitemap, know that Shopify automatically provides you with this. Make sure to submit an XML version after registering your site with Google Search Console and Bing Webmaster Tools.
This is very important for e-commerce stores such as Shopify. Thankfully, the company provides SSL free for all of its users.
By enabling SSL, you’ll let the search engines know that your site is safe and secure. This is not only good for SEO; it’s favorable for shoppers as well.
Search engines dote on sites that enhance the overall user experience.
If you want your buyers to enjoy their shopping experience, then you should choose a template that loads quickly. You can run this by PageSpeed Insights to see if your template of choice is fast enough.
Other ways to help improve SEO for Shopify in terms of speed include:
- Using web-safe fonts instead of a wide variety of fonts
- Making your website an AMP (accelerated mobile page)
- Compressing images
- Removing unused apps
- Minimizing broken links or redirects
More than half of consumers buy their stuff through a mobile device. A non-responsive site is not only bad for the customers; it’s bad for SEO health as well.
With that being said, it’s all about choosing a mobile-friendly theme from the get-go.
Other techniques that can help boost your website’s mobile responsiveness include:
- Increasing speed time
- Improving navigation
- Minimizing text
- Ensuring a good checkout experience
It cannot be denied that having good content is very important in ranking your Shopify store. Here are some techniques to optimize your Shopify content:
- Incorporate the keywords into the URL, title tag, meta-descriptions, headings, and the content body itself.
- Use good-quality images of store products. Add more as needed.
- Write informative blog posts. As for the ideal length, content that is over 2,000 words is more likely to get into the top 10 rankings.
- Add customer reviews or client testimonials.
- Upload related videos.
This is all about making your store’s structure understandable to search engine crawlers.
Although most of the technical aspects can be relegated to coders, there are some things that you could do by yourself as well:
- Create a catchy meta-description in 160 characters or less.
- Make use of header tags to showcase hierarchy.
- Use keywords in image alt tags.
- Take advantage of Google’s schema markup feature.
Google makes use of a program called RankBrain to index websites. Apart from the aspects above, it also considers the total user experience.
It ranks your store according to three things:
This is the number of people who click on your search engine results. The higher this is, the better your position will be.
This pertains to the volume of people who click on your website but return to the results page right thereafter.
If a lot of visitors do this, Google will think that your website is not relevant to the search.
This is the visitor’s duration of stay on your website. The longer they stay, the more important your website Google perceives it to be. This, of course, leads to better rankings.
The web is composed of many links. As such, this is considered one of the most important ranking factors for SEO.
As for your store, there are three types of links that you should work on:
Also known as backlinks, this refers to links that head back to your website.
It’s not about the quantity. The focus here is on quality. Getting one from an authoritative site is better than getting one from your friend’s pet blog.
This pertains to links that you source out of your website.
It’s not necessarily about throwing free links away. Embedding such links means that you have made important research for your content.
Doing this will keep your visitors well within your website. This means better dwell time, which as mentioned, is good for SEO for Shopify.
There you have it – the most important ranking factors for Shopify SEO. By working hard on these aspects, you’re sure to enter the top 10 in no time!