You have to maximize your site in order to get maximum results for your site. In fact, 61% of inbound marketers are focusing on it. So, why don’t you?
Let me give you a short idea of key elements of technical SEO audit:
During an SEO audit, there are three key factors to look at:
- Back-end factors like site hosting and indexing
- Front-end factors like keywords, content, and metadata
- Link quality
Also known as site edit, this crawl report helps to identify the errors present in the site. The most common errors found in such cases are either the slow speed of the page, absence of ‘H’ tags, URL issues, etc.
HTTPS Status Codes:
Another important element is having HTTPS instead of HTTP for a stronger rank in the searches. If in case the URLs are HTTP users will not be able to get to your site and rather will be receiving 4xx and 5xx status codes.
XML Sitemap Status:
This helps the crawlers to find your websites and thus rank them accordingly. It acts as a guide for search engine crawlers. Thus the site map should be abiding by the parameters of the XML document and the XML sitemap protocol.
Site’s Loading Time:
One more aspect is the time your page is taking to load. This is the most common issue with technical SEO. The site’s loading speed can affect Google ranking since it depends on the users’ experience.
Mobile-friendliness of the site:
With mobiles been so easily available another field of technical SEO is to see whether your site is easily accessible through mobile phones. Your site needs to have a larger font size, decreased images, and YouTube videos inserted.
This has been said one of the major reasons for confusion between search engines when it comes to Technical SEO. Basically, if there is another page similar to yours, then Google needs to choose which is the best for the ranks. Hence make sure you know how many and what type of similar websites you are battling with.
Site’s Robots.txt File:
In the case of unindexed pages checking your robot.txt. The file is the first thing to do. Because at times site owners mistakenly block few pages from the crawling, hence you will need to do away with the disallow option.
Google Site Search:
Keeping an idea as to how Google is indexing your page is a very important element. Hence search your site in Google and see whether you are satisfied with the result or not.
Metadata is an important part and duplication or missing of it might cause great harm, and both these issues have been found to be quite common in technical SEO. Hence do check through for any such discrepancies and replace them with something eye-catching.
Meta description length:
Meta descriptions need to be short and crisp; it needs to summarize the entire content of the page. The length of the Meta description is a basic ranking factor. Make sure you don’t overdo your Metadata.
Site-wide Duplicate Content:
Plagiarism in website content is also another major Technical SEO issue. Hence just checking Meta description won’t also suffice check-in for duplication in the website content.
Broken links are a big NO for technical SEO for they result in bad customer experience which can bring down your ranking. Do get a detailed review of your URLs so that you don’t have any broken links.
These are the 12 most important and major fields of Technical SEO Audit, which needs to be looked into. Now it’s up to you, where to start from, and how to clear your site from these technical SEO errors.
Author’s Bio: Usman Raza is the co-founder of Christian Marketing Experts and marketing strategist working with various brands online. Usman is the content marketing manager at PSD to WordPress, Gospeletters, and The Dressing Table. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.