Web Analytics Fundamentals
In this digital age, people can communicate with each other through intelligent systems and machines. Thanks to the introduction of email, instant messaging applications, and social media platforms, the rise of these channels have paved the way for a hyper-connected world.
With technology evolving at an extremely rapid pace, the state of interconnectedness is poised to grow. By the end of 2020, research shows that the number of connected devices all over the world may surpass the 32 billion mark. As these tools streamline communications and optimize interactions, they can generate valuable data whenever these devices are used.
Ultimately, user data can be leveraged in several ways. As a business owner, it can provide you value because user data can give you better insights into your audience’s intent and motivations. By knowing what makes them tick, you can align your products and services according to their tastes, allowing you to reach them more effectively.
If you are looking to boost brand growth, the first thing you should do is to harness the power of web analytics. Having a clear idea of how your audience interacts with your site will let you know how you can improve their experience with your brand. If you are not diving into the minefield of information your page provides, then you’re missing out on a significant number of conversion opportunities.
The good news is there is a large arsenal of web analytics tools, platforms, and services that can help you evaluate your site’s structure and performance. By tracking both user interface and user experience elements, you can make better decisions and update your website to make it more efficient and pleasant for your visitors, eventually giving you more conversions and sales opportunities.
To help you get started with web analytics, the handy guide below will discuss the fundamentals.
Provided by Spiralytics