In this current consumer climate, a marketing campaign needs to be truly creative to effectively reach an audience to make an impact. From unique visuals to clever messaging, marketing professionals are constantly coming up with new and innovative ways to capture their audience’s attention. One effective tool for such campaigns is music. When done correctly, incorporating music into an advertisement will create a memorable experience for viewers that’ll draw more customers to your product or service whether that’s the sale of industrial adhesive or cleaning services.
Here are some simple ways you can use music in your next marketing campaign.
One route you can take is using popular music for your campaign. For example, Apple famously used “Viva La Vida” by Coldplay to advertise iTunes. The advantage of this approach is that you can tap into existing popular songs and the sentiment they evoke.
Start by researching songs that you think will suit your advertisement. Once you have identified potentials, contact music publishers and inquire about licensing costs and requirements. Keep in mind that typically, the more popular a song is, the higher the licensing fees. Also, if you’re on a time crunch you should know that some licensing agreements take a while to be approved.
If you want to get creative and have more control over your advertising music, consider creating custom music for your campaign. This will give you access to a unique sound that can’t be duplicated by anyone else and establish a distinct identity for your brand.
You can either hire a composer to create original tunes or find someone who already has music they’re willing to license out. If you do opt to hire a composer, be sure to make the process collaborative and communicate your needs clearly. If you choose the latter option, look for musicians and producers on sites like SoundCloud and Bandcamp. Then make sure to read their terms carefully before signing any contracts, ensuring that the music you’re licensing is original.
One great thing about music is that words aren’t necessary to convey a message. Instrumentals can be just as effective – if not more so – than lyrics when it comes to conveying an emotion or idea. For example, a dramatic or romantic scene might be enhanced with classical music, while an upbeat summer commercial can benefit from a peppy instrumental soundtrack.
Look through stock music libraries for instrumentals that will fit your advertisement’s theme. Think about the tone, mood, and atmosphere of your advertisement, and look for music that will complement it. Keep in mind that you might have to edit the track slightly depending on its length. If you have the budget, consider hiring professional composers to create something custom-tailored to your project.
Music is a powerful tool for marketing campaigns and can help to create an emotional connection with your viewers. Whether you opt to license existing music, create custom soundtracks, or add sound effects, you will have plenty of options to choose from when incorporating music into your next advertisement. Keep in mind that each approach has its advantages and drawbacks – it’s up to you to decide which one works best for your project.
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