Today, mobile devices are ruling over internet technologies! Think carefully, and you will realize that you browse your Smartphone more than the desktop or laptop. Back in 2017, mobile devices accounted for over 52% of international internet traffic, which has been increasing at a fast pace. Going by this trend, the global Smartphone customer base will reach approximately 6.1 million by 2020.
Have you updated your website accordingly?
It is one of the most crucial questions to address and work accordingly. It is imperative to make your website responsive. Google makes use of the mobile-first index to rank websites. And this impacts the SEO ranks as well.
Are you planning to develop a brand-new website? Or do you wish to revamp your existing website? In both situations, you are saying yes to mobile website development. Hence, it is essential to follow three necessary steps:
1. Resort to a responsive framework
Today, designing a responsive website is much easier than before! It is mostly because of the HTML frameworks. The website developers and designers opt-in for frameworks like Foundation and Bootstrap, that gets used for designing both back-end and front-end user interface, simultaneously optimizing mobile screen designs.
The other essential aspect of HTML framework is that they make use of a grid-oriented content structure that uses rows and columns, for designing the site app and content features. It enables you to define every section of the design and customize it for large, medium, and small screen size. You might also want to showcase or cover the parts of a small screen if you want.
Also, when you are making use of an HTML framework, you have very less work at hand to do. The structure automatically improves the design of mobile equipment.
2. Pay focus on the complete user experience
The primary objective of a website is to provide the best user experience. The web developers should ensure that users can navigate through the website effortlessly. Hence, usability is one of the essential aspects that you need to check on. If the end-users don’t find your site useful, they will move to a competitor website, which will be a complete loss.
There are specific aspects of website design, which you should optimize for various screen sizes. For instance, the text that you get to check on the website doesn’t appear the same on the mobile device. Make sure that your users can zoom-in for viewing the site, which makes use of small fonts.
3. You need to optimize for speed
When it’s about complete user experience and SEO, the website loading speed is all. Google back in 2018 had declared that the website page loading speed would also determine the SEO ranks in the search engine. Therefore, it is essential to do all it takes for optimizing the web page speed. Some of the tactics to use are:
- Optimize images
- Get a caching plug-in installed
- Install a CDN
- Make a shift to HTTPS
Every website owner is trying their best to become mobile responsive to gain maximum user attention and online visibility. You can use the tactics mentioned above to create a mobile-ready website and cater to your customers better.
More on this topic: How Mobile Technology Can Turn Your Business Into A Million Dollar Venture