Outsourcing is the basis of an interdependent business economy. You buy cheese from your neighbor’s dairy farm, and your neighbor buys eggs from your chicken coop. Why do we do it this way? Well, the reality is that no one can do it all on their own.
Agricultural metaphors aside – in the contemporary world of business, outsourcing is still the expected and logical next step in the growth of every successful company. It allows you and your team to focus on your business’s core components and goals rather than spending time, money, and effort on housekeeping needs. It puts your operational requirements in the hands of capable professionals who specialize in those areas, and it saves you money on resources and personnel you would otherwise have to hire. If your business is ready to advance to the next level, consider outsourcing the following business activities.
Exterior Facility Maintenance
The upkeep of your facility exterior is a full-time job and a half on its own. It can include commercial landscape management, parking lot repairs, snow and ice removal services, and more. The goal is to maintain an attractive facade that both welcomes visitors to your company and keeps them safe during their stay.
However, the execution of exterior facility maintenance can be complicated if you do it all on your own. You would have to invest in and maintain equipment such as mowers, trimmers, and shovels, allocate a place to store these assets, and hire staff to put them to regular use. On the other hand, outsourcing your exterior facility management gives you access to decades’ worth of landscaping experience, environmental knowledge, and thousands of dollars’ worth of industry-standard equipment for which you won’t have to be liable.
Accounting & Tax Prep
Outsourcing your accounting is far superior to doing it independently because finance is such an extensive and multi-faceted field. Accounting includes: tracking your transactions, setting up and maintaining bookkeeping software, creating expense reports, financial forecasting and budgeting, preparing statements, and even tax filing. If you don’t have the education or dedicated time and effort to gain experience in finance, it can be only too easy to make mistakes that could cost you tremendously – both financially and legally. Plus, a third-party financial expert typically costs less than a full-time accountant or accounting department.
Are you current on the latest social media trends? Do you know which SEO strategies to use to boost your rankings? Have you ever written ad copy or coordinated a multi-platform campaign? At best, you probably have too little time to dive as deeply into these topics as is necessary to harness them for your success. At worst, you may have little to no understanding of some of these marketing concepts entirely – and that’s okay!
An outsourced marketing specialist has the theoretical and technical know-how to evaluate your business, create a marketing plan and sales funnel, and implement it across the platforms that make the most sense for your situation. This type of professional will be familiar with the context and voice of every kind of platform, including all social media, online advertising, email marketing, television and radio, and even corporate event production management and public relations.
Advertising agencies can sort through these infinite options to choose the best strategy for your type of business and unique goals. Plus, a marketing firm comprises an entire team of professionals, including strategists, branding specialists, content writers, video producers and photographers, SEO experts, web developers, and more. It’s far less practical for your business to hire an internal team of equal comprehensiveness and caliber.
IT is perhaps the number one business function to get outsourced among small and larger businesses. IT services may involve the setup and management of cloud services that allow for remote work and automatic and manual backups in case of emergency. These professionals understand Internet security (firewalls, VPNs, anti-virus software) and customer relations management (CRM) programs. They may specialize in software or app development or provide technical troubleshooting on any aspect of your computer systems. The field of IT is as broad and ever-evolving as modern technology, and it’s simply unrealistic not to outsource to experts who take your network security and digital operations seriously.
Human resources are concerned with interviewing, onboarding, staffing, and firing employees and contractors. This department also oversees employee compensation and benefits, ensures equal employment opportunity and a safe work environment, handles performance management, and tracks HR data and analytics. For instance, the hiring process alone involves advertising a job, reviewing resumes, interviewing, conducting background checks, more interviews, and finally, judgment on the most qualified candidate. HR is thus best outsourced to an agency with a vast database of job seekers and the time and expertise to vet them.
As a small business owner, you have always had so much on your plate, from managing your team to pursuing growth opportunities, designing new products, streamlining procedures, etc. You’ve always had to learn various new skills and wear multiple hats. Yet, it was worth it to get to where you are today. Now, however, you can afford to take a step back from being a jack of all trades. Allow specialized experts to take the reins on the tasks you don’t enjoy or don’t have time for, and watch how outsourcing practices can launch your business even further toward your vision!