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Tips to Leverage the Power of Video in Increasing the Efficiency of Your Business and its Marketing

use video to improve business, use Video to boost a marketing plan, Video Training, Video in Email Marketing, Attracting New Customers

As an individual, most of you would prefer watching a video as opposed to reading lines of text or browsing through images. And as such, videos give you a much more complete and detailed picture, and as a result, you retain the content for a longer time with minimal efforts on your part. It is due to that that as of 2020, video continues to dominate the world of digital content.

Now at the core of any business lies the idea of giving the society what it wants. Considering that video content is the modern-day preference of the average individual, many businesses are now looking for means to leverage the power of video. Video can not just give a boost to a business’s marketing plans, but it can also assist in more effective employee skill enhancement and fostering team spirit. Here is a look at how you can use video to improve your business.

Better Internal Collaboration

With globalization, these days, many companies have teams where members operate from different cities or countries.  In such a situation, using video for internal team communication helps replicate a face-to-face experience and bring down the walls of formality established by emails. With such interactions, problems are resolved much faster, and project completion is achieved in a seamless manner.

It also speaks well of the business from a corporate culture perspective as employees build deeper relationships with each other. The use of video for collaboration makes the workplace a much more enjoyable one, particularly from the employee perspective.

More Receptive Video Communication

Businesses send out email newsletters which often go unread by the employees. In cases, where it is read, the retention is poor, and in a matter of hours, people forget what the email was all about. Considering that videos are easier to absorb, presenting newsletters and other communication from the leadership in the form will have a better impact.

As such videos foster better engagement as compared to text, it will establish a personal vibe and make employees feel better connected to the organization. A sense of togetherness is achieved through video communication which boosts employees to put their best foot forward.

Video for Upskilling & Training

Any business would want its employees to be well versed with the latest developments in their field and upskill themselves while at the job. Most businesses have textual course materials or live seminars by industry experts to enable such upskilling. Substituting such endeavors with video content will give a major boost to the training plans.

Considering that employees are busy individuals who must work in addition to studying, video allows the flexibility to learn as per one’s convenience. Accessibility on demand, better visual retention, and the provision for listening to a video lecture as many times as one would like are some of the advantages of using video for training material. These days, with simple to use video maker tools like VideoCreek and Blender, preparing a video is a child’s play for any business.

Fostering Meaningful Relationships with Existing Customers

For a product-based company, not all customers may be extremely comfortable using the products that you offer. This is especially true in the case of products that require self-assembling or special maintenance. Coming up with DIY videos that explain your product will help make things simple for your existing customers.

Explainer videos that talk about the different usage of the product, best tips for storage and maintenance, etc. appeal to your existing customers. Such measures lay the foundation of a good business relationship making them more likely to choose you over your competitors when they have to make the next purchase.

Attracting New Customers

When a potential customer browses for a product or a service, they are more likely to be attracted to a website with videos. Most search engines also rank websites with videos higher than others, and this goes a long way in attracting new customers. Video testimonials from existing satisfied customers have a personal touch to them, making them more credible for new customers waiting to make a decision.

Moreover, if your brand frequently prepares industry-relevant informative content and circulates the same on YouTube and other social media pages, it becomes more likely to catch the attention of the target group. That way, you establish your industry expertise, making a new customer more likely to believe in your product or service.

Video for Sale Enablement

Psychologists have ascertained that communication is as much about body language and visual clues as it about the words used. Thus, no matter how well you frame your sentences, the impact of a telephonic or email communication will always be lesser than that of face-to-face communication.

With video conferencing, it is possible to replicate the effect of face-to-face communication and express oneself with more than just words. This will make it easier for your business development teams to crack deals with potential customers in situations where traveling to the client’s office is not feasible.

Video in Email Marketing

Tailoring messages for individual clients help them feel important. Sending the message in the video helps them stay engrossed and comprehend all that is being told. As a business, you can bring together the best of both worlds, by sending links to your video via email. If you are sending the mail to a Gmail account, a YouTube video can be directly played from the body of the email.

For other email service providers, you can attach a link to the YouTube video in the body of the mail. While sending an email, ensure that it is personalized and has the name of the person you are addressing it to. Also, try to use an outro maker to add CTA to the outro of your YouTube video. This makes it easier for the viewer to act in the way you would expect of them. Have a peek here.

Thus, you see that the potential of video is diverse, and it is up to you to leverage its full potential. When a business makes the most of videos for internal and customer communication, it stands an advantage over the rest of the competition.

More on this topic:

8 Tips on How to Create a Great Marketing Video

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