Following Donald Trump’s victory in the US 2016 Presidential election, a lot of prominent personalities including politicians, business leaders and celebrities expressed their concerns. The latest addition to the list is Apple CEO, Tim Cook. Tim Cook urged unity in a memo he sent to Apple employees following Trump’s victory.
Tim Cook VS Donald Trump
Trump and Cook have a history of resentment. As part of his campaign, Trump had asked Apple to manufacture its products in the U.S., rather than China and other parts of the world.
To which Cook responded by:
“Our products connect people everywhere. They provide the tools for our customers to do great things to improve their lives and the world at large.”
Moreover, Trump also called for a boycott of Apple’s products when the tech giants refused to unlock the iPhone used by one of the San Bernardino shooters.
On the other hand, Tim Cook had throughout the campaign period, supported the Democratic party. Backing Hillary Clinton in her fight for the White House.
Tim Cook Urges Unity
While silent in public, Cook did send a memo to all U.S. based Apple employees. In the memo, he assures them to “move forward together”. Also adding, “Apple is open to all, and we celebrate the diversity of our team here in the United States and around the world.”
The memo ends with a big heart worthy encouragement of unity
“I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious. Let’s move forward – together!”
Even though the memo does not mention president-elect Donald Trump by name anywhere, however, it is pretty apparent this is in response to his victory.
Tim Cooks Full Memo
I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.
We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.
While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.
I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.
Let’s move forward — together!