Website development is not as easy as we think. It’s quite a challenging task to create a feature-rich and user-friendly website. However, when it comes to developing an eCommerce website development, it has been quite a tough task. A good eCommerce website design helps other consumers make purchasing decisions and adds credibility to your website by offering them the opportunity to share their experience with a product, whether positive or negative.
As a website development company, you have to consider many factors. Albeit, you will come across many eCommerce website development companies in the market. But choosing the right one is not as easy as we think.
One has to be very careful and wise while choosing the right one, which fits perfectly with all your requirements. However, you will have to consider some factors such as layout, navigation, shopping cart, search engine friendly, payment integration, and more that can enhance the user experience.
In order to provide, smooth shopping experience, you will find many eCommerce businesses around you. As per the survey by Statista, the retail eCommerce business is expected to grow to $6.54 trillion by 2022. And we know, online shopping is something that everyone around the world cherishes and is a good business too if you talk about numbers.
As an eCommerce development company, we’ve compiled a list of things to consider while developing an eCommerce store.
How can I make an eCommerce website more intuitive and profitable?
Here are the topmost questions that come into the mind of business owners. However, you should know that eCommerce is not just about purchasing products. The online business has evolved so much with time, and with all the digital transformation going on, it’s about providing an amazing user experience to your customers.
No entrepreneurs would want their customers to leave the website unhappy and unsatisfied. So, here, in this article, we are going to talk about some of the tips and tricks to consider.
eCommerce website development begins with the right platform and intuitive Design
Before developing an eCommerce website, you have to select a preferred platform. There are many eCommerce platforms like WordPress, Joomla, and Magento for your robust solutions.
Based on your features and requirements, you have to choose the platform. WordPress is a versatile and easy-to-use platform, offering many plugins. Therefore, it’s a preferred choice for few products.
Whereas, Magento has been created specifically for eCommerce use. If you are planning to open an eCommerce store for many products, then Magento is the right choice.
An intuitive Design
When a customer lands on your website, it takes around 5 to 10 seconds to decide whether to stay on the website or not. So, if you want your customers to visit your website on a frequent basis, then you must focus on intuitive design or front-end development services. Moreover, you can hire graphic designer for your website to reduce the bounce rate.
While designing a website, you have to use a simple and clean design rather than one with too many graphics and inappropriate design elements. Your website layout, design elements, graphic placements, navigation, CTAs, and many elements play an important role to attract users.
Also, focus on developing responsive web design. Your website should be able to run seamlessly across all the devices and platforms. However, you can create your own custom theme. And if your eCommerce site already exists, then try to revamp it and add new features. Revamping a website would not cost you much as compared to creating a whole new website.
Website needs to be Secured
A secure website creates trust and credibility for both you and your customers. With the rise of cases of security breaches, security has become an integral part of the website that you can’t miss.
Therefore, an SSL (Secure Sockets Layer) certificate is essential for your website. Well, it doesn’t only offer you a secure website, but also a secure connection over which personal data can be transmitted. Additionally, it also provides authentication so that customers know it’s secure to make a purchase on your website.
You can hire a Magento eCommerce developer who has good experience and knowledge about developing highly secure websites.
Search Engine Optimization
If you want your website to be known by people across the world, then you must focus on online visibility, that’s Search Engine Optimization. This will help your website to be recognized by search engines like Google, Bing, etc.
However, to implement SEO techniques, you can consult the best digital marketing company. They will create digital marketing strategies for your website and attract the right users. Moreover, your website must be optimized for the products you are selling. You can add relevant keywords to your product names and descriptions. Keep updating those keywords on a frequent basis and experiment with which keywords work best for you.
Also, you can add page titles, meta descriptions that may draw more attention.
Social Media Integration
Since customers are choosing eCommerce stores due to their easy convenience, you have to focus on everything, which can make their shopping experience quick and easy. Apart from traditional login, you must give the option to login via their social media accounts.
This will enhance their experience as well. Moreover, that will help them share the products they like, share their feedback or reviews on social media platforms.
If your website is slow then nobody would want to visit or purchase. Generally, if a website takes more than five seconds to load, then users will choose your competitors. If your website takes too much time to load, it will increase your bounce rate, which will affect your sales.
However, you can ask a web developer to optimize and compress images, check for broken links, and many other things which ensure that your website runs smoothly.
Strong Marketing Strategy
eCommerce website development is not just about creating a website, it’s how you endorse your products and attract customers. For that, you must have a strong and effective marketing strategy. Look out for the website development company that has the best marketing team, which can help you in strategizing everything.
Focus on developing your brand identity. You can leverage AI and Big Data for market analysis, do in-depth analysis and market research to give something unique to your users. And with the help of the marketing team, you can establish your website as a pioneer in no time.
A survey says, 23% of buyers will abandon their shopping cart if they are forced to sign up for a new account. Therefore, if you develop an eCommerce store, make it easier for customers to purchase items with guest checkout.
However, not every customer would want to create a new account for every eCommerce store. Hence, you can give a guest checkout option for an easy shopping experience.
Well, if you are planning to develop an eCommerce website, then the above are the factors that you have to consider. However, the list doesn’t end here. There are many factors which you must focus on but they are based on your brand strategy and marketing approach.
So, if you are planning to make your place in the eCommerce market, it’s the right time for you. Don’t wait anymore. Find out the right eCommerce website development company or responsive website development company which fits all your requirements. And if you consider the above factors, you can surely turn your business into a profitable one.
Author’s Bio: Divyesh Gohil is the Technical leader of Estatic Infotech, a leading web and android app development company in India. He is an avid reader and also likes to share his view on different technology and marketing techniques via different blogs and articles.