The Internet has become one of the most powerful tools that marketers can take advantage of. In fact, it can be significantly difficult to keep up with your peers in the industry if you don’t have a strong online presence.
Social media is a reliable way for you to reach and connect with your audience. This also makes it a great place for advertising. But, not everyone knows how to go about social media marketing. Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about posting ads on social media.
So, What Platforms Are Best?
The term ‘social media’ refers to any network that is meant to facilitate communication and the sharing of ideas and information.
As such, even a program like Discord which is meant solely to serve as a method of communicating with a single individual or group of people can be considered social media.
Most of us recognize ‘social media’ to mean the biggest platforms, though. Twitter, YouTube, Facebook, and Instagram immediately come to mind for the majority of people.
This information is important to recognize, as larger platforms will always give you access to a larger portion of your audience.
So, when looking into developing and posting social media ads, you should highly prioritize the following:
Depending on your audience, you may have secondary platforms you can use (although with a smaller investment). These can include:
Like any business venture, social media advertising won’t get you very far without the proper planning.
Let’s dive into what you need to keep in mind.
Define Your Audience
Figuring out who your audience is the deciding factor of how effective your ads will be.
For example, if you primarily cater to retirees and provide a financial advising service for those with pensions, targeting college students isn’t the best route to take.
So, you’re going to need to sit down for a bit and try to get in their heads. You’ll need to consider things like:
- Their geographical location (and time zone)
- Annual income
In general, the deeper you can define your audience, the more likely it is that you’ll reach them effectively.
You can use this information to figure out what type of searches they’re making on Google. From here, you can take advantage of Google’s free Keyword Planner tool to see how relevant and popular your proposed queries are.
Develop a Budget
You don’t want to throw thousands of dollars at social media ads and hope for the best. You also don’t want to be too frugal and then assume social media advertising doesn’t work if you don’t get the results you want.
Instead, you’ll need to figure out how much each impression is worth to you. This could be clicks, video views, etc. Also, take into consideration the value of each conversion, as high-ticket sales could easily offset high advertising costs.
On social media platforms, you’ll be bidding for ad space against other advertisers.
You’ll be given a recommended bid on the ad manager for your chosen platform. If the amount more than what you’re willing to pay per impression, you’ll need to rework your audience, conversion goals, etc.
If it’s around what you’d like to spend (or even less), then you’ll be in a position to test the waters.
Draw Information From How Well Your Content is Received
Before you create an ad, it’s easy to hit a creative roadblock and feel like you have no idea what to post. However, the answer often lies in your social media feed.
Scroll through your past content and make note of what type of content gets the most engagement from your audience. If people love photos of your office and team, there’s your answer to what type of ad you should create.
Similarly, if not many people take the time to view your product videos, then you’ll know not to go this route.
The more your ad content relates to your audience, the better they will receive it.
If you’re still having trouble with creating your ad, these tips will help get you on track.
Keep Track of Everything
Staying on top of your ad analytics is crucial. This will not only allow you to optimize your ROI but also prevent you from putting out any content that doesn’t gain any traction.
While short-term trends are important, you need to keep long-term performance, too.
For example, you may have a couple of months where a certain type of ad resonates with your audience. After this period, it might never reach the same numbers.
This could be due to a handful of factors, such as time of year, your target countries, etc. But, you wouldn’t know there was a performance issue if you stopped checking your analytics after the first 60 days and assumed everything was still going well.
So, at the end of every month, you should analyze your ad performance and try to discern the reason for any increases or decreases. Minor tweaks over time will eventually lead to a solid advertising strategy that’s virtually guaranteed to make your business money.
Posting Ads on Social Media Can Seem Difficult
But it doesn’t have to be.
With the above information about posting ads on social media in mind, you’ll be well on your way to reaching the largest portion of your target audience possible.
From here, you’ll make conversion like never before and pave the way toward scaling your business!
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More on this topic: The Relevance Of Correct And Strategic Social Media Campaigns