The number of small businesses in the United States surpassed 30 million in 2018. Although not every business is your direct competitor, each company is competing for consumers’ time and money. Your business needs to capitalize on every opportunity to increase exposure in order to succeed, and one of the most important ways to raise your company’s profile is with your web presence.
It is crucial for your business to have a website, but a website alone is not sufficient to drive traffic and generate sales. The first page of search engine results receives 71% or more of the traffic generated by that search. Companies with better search engine scores will have a better search engine results page (SERP) placement and organically raise their profile and drive traffic to their site. You can raise your site’s search engine optimization (SEO) score with an effective link building strategy.
Assessing Current Links
Evaluate your site’s current links and their effectiveness. You can conduct a site audit to determine how effective your website currently is. A search engine optimization checker will identify your current score.
Experts who provide quality link building services can provide an evaluation of your site’s current links. An assessment can help you identify strengths and weaknesses with your current inbound links and outbound links. This will help you focus on eliminating weaknesses in your site’s link building without compromising the links that are effective.
Inbound Links
Inbound links are crucial to your site’s score and overall profile. They drive traffic to your site, which boosts your site’s SEO ranking. Web browsers consider websites more credible if they have a higher number of external links driving traffic to them.
You can share links to your site’s content through your social media channels and through email marketing campaigns. Web browsers grade sites on the number of click-throughs received and the results of those clicks. Users who do not engage with the content or stay on the page weaken the site’s SEO score. The SEO ranking increases if users spend a long period of time on the page, click on links to other pages or sites, or make purchases. This is why it is important to tailor your marketing campaign to the right consumers and to include the most relevant links for those consumers. Your site’s home page may not always be the best location to link to.
You can build inbound links through contributions to other sites. Write guest blog pieces and include a link to your website in your bio to boost traffic and increase your site’s incoming link volume. Use an SEO checker to confirm the site’s SEO score and prioritize contributions to reputable sites with good SERP placement.
You can also increase the volume of links to your site by establishing yourself as an expert in your field. Produce informative videos and make yourself available for interviews. This will raise your company’s profile and generate more organic links to your website.
Outbound Links
Effective outbound links are ones that web browsers can follow. These links will boost your website’s search engine score. It’s important to ensure that all of your outbound links work and lead to credible sites. Links that produce 404 errors will weaken your SEO score and should be removed or fixed.
Identify credible, reputable sites relevant to your business or topics discussed on your site’s blog. Use an SEO checker to confirm the SEO ranking of those sites and focus on sites with higher scores. When you link to authoritative sites your site gains credibility by demonstrating industry knowledge and prioritizing reputable sources.
Include outbound links selectively. People will be distracted by a high volume of external links. Try to limit external links to no more than one for every 200 words of text.
Outbound links must be relevant. Avoid links to content that doesn’t relate to your business or the topic of discussion in your post. If you allow users to comment on your website’s blog you should activate comment moderation. Do not approve any comments that spam links to other sites.
