A while ago, L’Oréal explained that they had moved away from their goal to be the number-one beauty brand. Instead, they aimed to become “the number one beauty tech company.”
This announcement makes it clear that technological advancements are transforming the beauty industry.
From AI and data analytics to virtual reality and the cloud, beauty brands leverage a wide range of tech solutions to engage audiences and stay competitive.
In this article, you will learn more about the impact of tech on the beauty sector.
Delivering Personalized User Experiences
Using AI and ML technologies, customers get their skin diagnosed and find the right products without leaving their homes.
One such example is the Neutrogena Skin360 app that analyzes skin pixels and creates unique treatment formulas for each customer. Individualized user experiences increase customer satisfaction and inspire loyalty.
For brands, AI and VR technologies are also an opportunity to collect skin feature data and keep track of user habits. That way, they can get better insights into customer needs and develop effective products.
Making the Beauty Industry Inclusive
Women often struggle with finding the right foundation for their skin tones. Many beauty brands have recognized this problem and addressed it. For example, Fenty Beauty provides 40 different foundation shades for all skin tones. Customers can even take a face shade finder quiz to find the perfect foundation type.
Advanced technologies, such as AI, facial recognition, and machine learning, play a fundamental role in increasing diversity in the beauty sector.
One such example is Le Teint Particulier by Lancome. This AI-driven tool promises to find the exact match for each customer. Their consultants first analyze the facial skin tone with a handheld colorimeter. Next, the AI algorithm runs the results and chooses from 20,000 different shades. The results are sent to a machine that mixes the foundation for a customer.
Smarter Skincare Tools
How healthy is your skin? Let the computer tell you.
AI-driven mirrors, such as HiMirror, take a photo of your face every time you log in and scan it for red spots, fine lines, pores, and wrinkles. Based on these skin elements, the tool determines your skin age. Next, it provides personalized skincare tips and product recommendations.
While AI tools are taking your skincare routine to the next level, they are still prone to mistakes. Remember that they analyze your skin age and health based on mere photos, without considering a wider context or providing detailed feedback.
To improve skin health and find the perfect skincare routine, users should schedule regular dermatology appointments. The combination of advanced technology and experience is essential, the dermatologists specializing in aesthetic dermatology and warts removal Dubai warn.
The Rise of Virtual Try-On Apps
Many industries were hit hard by the Coronavirus pandemic. The volume of offline sales has plummeted and the role of counter services and in-person consultations has diminished.
Beauty companies started adopting virtual reality (VR) to build deeper relationships with customers and boost sales.
With the evolution of image recognition and face tracking technologies, many brands have already invested in virtual try-on platforms.
Take Sephora’s Virtual Artist as an example. Namely, the platform lets customers upload their selfies and virtually try on thousands of their products and shades. They can do that via their smartphones and at in-store kiosks. The VR app measures facial feature points and puts the cosmetics accordingly.
L’Oréal, Sephora, NYX Cosmetics, and Mac Cosmetics are a few extra examples of brands that offer virtual try-on apps.
The Evolution of Printed Makeup
Over the past few years, brands have been looking for tech solutions that would boost customer experiences and help them reduce costs.
One such example is Opte, the inkjet printer for your face by P&G. The tool combines optics, proprietary algorithms, printing technology, and skincare to scan, detect, and correct hyperpigmentation. The micro-printer precisely applies the foundation to a user’s skin to hide age spots and blemishes.
Sure, using printing in makeup is still in its infancy. Many AI-driven makeup printer ideas may take over the market in the following years. One of them is Élever, a printer concept created by Seymour Powell. The tool would combine AI image analysis, facial recognition technology, and 3D printing, allowing users to download the desired makeup looks and print them directly onto their faces.
For users, that would mean lower makeup costs and increased convenience. Beauty brands would design authentic, ready-made makeup looks and sell them directly to customers.
Over to You
Technology is the future of the beauty industry. When implemented strategically, it provides highly user-centric customer experiences. They may be key to increasing sales and encouraging user loyalty in the hypercompetitive beauty sector.
Any thoughts on the benefits of technology for the beauty industry? We are looking forward to hearing from you!
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.