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The Importance Of QR Codes For Business

QR Code displayed on a smartphone

The year 2021 was unofficially the year of QR codes! QR-codes are becoming more common due to their usability and convenience. We can scan a QR code in a cafe and download the menu, an app, or even pay for services. Typically, businesses order QR codes from generators, such as So, businesses have no difficulties with implementing these codes.

This usability and the desire of the general audience to use QR codes lead to businesses adopting this method. QR codes are fast becoming a staple at the point of sale, attracting more customers with all the benefits.

One may even claim that failing to incorporate QR codes into a business leads to losing customers, and thus, sales decrease. So, if you don’t want to miss out on some amazing opportunities, keep reading the article and learn how QR codes can help your business to flourish.

What Is A QR Code?

Most people are surprised to hear that QR codes have been around since 1994. The first QR code was introduced by the Japanese automotive industry. Today, we see QR codes almost everywhere.

A QR code stands for quick response. It’s a black and white, square-shaped image that offers quick access to more detailed information from users’ devices. A user has to scan the QR code by using a scanner on a mobile device.

Typically, businesses incorporate codes by using QR code online generators. These codes often provide users with information about a product or service. In some cases, businesses even create specific QR codes that hold discounts and vouchers.

The Importance Of QR Codes In Business: Different Use Cases

We’ve already mentioned a few use cases of QR codes, such as at a cafe or as a payment method. However, QR codes offer almost limitless opportunities, and more businesses should hop on this board! Check out several use cases of QR codes and why they are important for business.

Most smartphones have a scanner that can read QR codes. So, it’s a reasonable idea to implement QR codes into a business strategy for customers to use.


If you have an online store, you probably have many online transactions. So, adding a customized QR code, potentially with a logo of your business, is a good way of dealing with the financial part of the business.

It’s crucial to use a log next to the QR code to increase awareness and brand identity. Thus, shoppers have a clear association that they received good products or services, so they will come back and buy other products.

If you use a dynamic QR code, you may also gather valuable information. For example:

  • customer’s location (the country or city);
  • target audience (their age, gender, etc.).

This type of data is critical for any business as it enables one to understand the target audience. Thus, the business owner can use the company’s resources wisely and market mainly in those areas where your customers are located.

Consumer Packaged Products

If your business often delivers products to clients, the packaging should contain a QR code. It doesn’t take much time to generate a QR code to place on the packaging, and the results exceed all expectations.

For example, if a company is focused on food or beverages, you can add a QR code with information about popular products from your store. In most cases, people’s curiosity makes them scan the code and, thus, view other products. Some clients will consider buying other products from the offered range.

A QR code may also contain information like:

  • Brand’s benefits, such as discounts, free delivery, etc.
  • The brand’s history and ideals. For instance, all products are cruelty-free, with a low carbon footprint, etc.
  • Health warnings.
  • Unique facts about the company.

Clients directly access this data from your website. Thus, there is a higher chance that they will spend more time examining your offers.

Electronics Industry 

When we order a new gadget, we also get miles of paper manuals. It’s an exaggeration, but having to go through all those pages can sometimes be annoying. Instead, offer a QR code. Or, if you aren’t willing to replace paper manuals, additionally provide users with online manuals.

Restaurants, Malls, And Stores

You may have noticed big businesses attaching huge QR codes right on the entrances of their shops. It’s almost impossible not to notice the logo and the code, and most users can’t fight their curiosity, so they scan the code.

As for restaurants, we’ve already mentioned that you can attach a code to a table. Waiters may not immediately notice new customers, so they wait for their menus. But a QR code with a menu fixes the issue and guarantees a positive experience.

Final Thoughts

Scanning QR codes are still a new and exciting thing for customers. So, don’t miss out on the opportunity to feed their curiosity and thus, increase sales.

More on this topic:

How to Use QR Codes to Transform Traditional Offices into Digital Workspaces?

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