And Why You’re Business Needs To Get On Board!
The digital space is taking the world by storm. Every business needs to act fast in order to keep up with the times, confidently compete with similar businesses, retain loyal customers, and attract new propositions. Artificial intelligence works hand-in-hand with web scraping. Both processes are just as important and add significant value to every business! Web scraping is the process of extracting specific content and data from various websites. It allows a company to filter through millions of websites in search of particular keywords or topics.
According to Sayid Shabeer, “Though web scraping has existed for a long time, the use of AI for web extraction has become a game-changer”. There are numerous benefits with regard to using AI and web scraping in unison. There are many advantages to using AI and web scraping together; it saves a huge amount of time as businesses can collect vast amounts of data in very short periods of time, leads can be generated by extracting information for free and creating contact lists which are an incredibly valuable asset for businesses looking to expand their target markets, competitors can be monitored on social media channels and websites, allowing businesses to leverage what competitors are doing and what they could potentially do better, prices can be tailored to your target niche by means of price optimization, and data can be effectively managed with greater accuracy.
AI and web scraping have become one of the most significant trends in marketing, expenses for companies have been greatly reduced and these processes have boosted decision-making capabilities amongst colleagues. Product research into user feedback for eCommerce companies can boost the brand’s image on multiple social media platforms.
Image Source: Zenscrape.