Agency owners often face the challenge of finding new tools to improve collaboration, performance, and productivity. Understandably, their busy schedules may make it harder to make time to test new tools and products. This page summarizes all the important tools they need to run a successful 7-figure company.
Below are important tools agency owners should consider as they scale their services to hit more revenue targets.
Productivity comes in many forms. However, its impact on business success cannot be understated. Agency owners can boost productivity by using the best form builder out there to connect and build automation to their CRM.
Gravity forms are perfect for WordPress users and should be the go-to form for CRM or email marketing platforms.
Some of the perks of this plugin include flexibility, ease of use, and the ability to run A/B testing.
Marketing relies heavily on copies. Understandably, content and copywriting do not come easy to everyone. Agency owners can save time and churn out great quality content by leveraging AI copies using Copy AI.
Copy AI uses advanced technology to define marketing copies, ensuring that you save time on brainstorming while getting good copies for your marketing campaigns.
You can also use this tool to improve your copy layout and improve copy structure for improved marketing performance.
Looking for the best way to track your or your client’s website analytics? Google Analytics offers you a robust concentration of tools to measure specific metrics and for updated reporting.
The Google Analytics tool is simple and easy to navigate. You can also draw out reports periodically to show your results and further cement your marketing plan.
Semrush offers agency owners a chance to learn more about their clients, their competitors, the keywords and audience reactions, search intent, and other valuable information. This robust SEO tool also makes on-page SEO analysis and optimization easier, helps identify backlinks and backlink opportunities, and aids in detecting traffic generated per keyword.
Wordable is an excellent tool for agency owners who publish content at scale. The tool saves time by exporting Google Docs into your CMS with the perfect formatting. With this tool, you can save the time and stress of content transfers and formatting from one tool to another.
Wordable also helps prevent content-related issues that could affect SEO, including alt texts, code cleaning, compression, etc.
Google Search Console
Google Search Console is a free tool that helps website owners monitor their website baseline. This tool comes in handy, especially to detect the search queries associated with the website and accurately report traffic, clicks, impressions, and other insights.
Agency owners can also use this tool as a valuable resource to gain further insights into issues affecting a website’s visibility and how best to address them.
The technical side of SEO is littered with one too many tools. Agency owners may find it hard to pick the right one to conduct technical research and more. SEO spider offers a better and seamless solution, helping agencies detect broken links, redirect issues, 404 errors, and other issues affecting their ranking.
Project management within an agency is essential. ClickUp offers a better way to collaborate and manage projects from start to finish. With improved automation, agencies can auto-assign tasks, create sub-tasks, and more.
Semrush Agency Growth Kit
Agencies specializing in search marketing can improve their results using the Semrush agency growth kit. This tool helps with accurate reporting and offers a beautiful presentation.
Picsart Photo Editor
Agencies offering social media services can leverage this picture editor to create stunning and appealing visuals for websites and social media pages.
Keep tabs and stay on track with Later, a social scheduling tool that posts newly created content upon schedule. Agencies can use this tool to manage their social media profiles like Twitter, LinkedIn, and more.
Active Campaign Sales CRM
Stay on top of your sales and conversion rates by focusing on a tool that simplifies everything. The Active Campaign Sales CRM stores all the key data points you need to make the best decisions for your campaign.
Monitor everything down to clicks, messaging, contact, opens, and more.
This sales tool uses machine learning to identify and score your leads. With this tool, you can easily ascribe priority value to leads generated, thus improving your chances of converting high-quality leads on a lean budget.
Cold outreach and sales prospecting made it better. With Reply.io, you can better manage multi-channel sales by drawing all of your messaging onto one platform.
Virtual Private Networks (VPN) are a good tool to have, especially when conducting certain online research or accessing region-blocked websites. Some common VPNs to explore include NordVPN and Surf Shark VPN.
Communication is important, both internally with the team and externally with clients. Zoom simplifies video conferencing and makes remote working a lot simpler and easier. Use this collaboration tool for training, team meetings, etc.
Having dozens of open browser tabs is inevitable, and sometimes, it’s harder to manage. Stack brings all of those in one place, helping you to group those tabs into buckets for easy access.
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