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Ten Mobile App Development Myths Stopping the Growth of Your Business

mobile app, mobile app development, app development, myths, User experience

Day-by-day, the mobile app development industry is growing by leaps and bounds, and today’s consumers are increasingly adopting mobile as their medium of choice for browsing, researching, and purchasing things.

Businesses of different industry are realizing that they need to be where their customers are and numerous companies are making mobile development a top priority to reach those consumers.

Cathal McGloin, a CEO of mobile development platform FeedHenry, said “Mobile, and, by extension, mobile development, has become a necessity for many organizations.

All those businesses, who are looking forward to creating a long-term mobile strategy, they need architecture and framework that support effectively app developing whereas, enabling the business the freedom to develop the great user experiences, driving mobile excellence. Yet there are some of the myths that are required to be debunked.

It is because there are some clients, who are not aware of a few aspects, need to bear the profit loss very often for not being able to exploit.

Without discussing more, let’s have a look at the common myths related to mobile app development:

Myth 1 – Developing Enterprise Apps is Tricky and Long Process

As you know that traditional methods and techniques of development are time-consuming. Considered as a rule of thumb, it would take approximately six months before a new application hits the app store.

You can multiply the figure by the number to applications needed for the business, and an application strategy becomes a non-starter even before it is abstracted. Though, many new and innovative methods like rapid app development and feature-driven development have facilitated robust development and deployment, dismissing the common app development myth of long drawn out process.

Providing more information on feature driven development method, it is an iterative method for app development and it is mainly aimed to serve enormous teak working on a project based on object-oriented technology. This is a highly functional method that deals with varied complexities.

Apart from this, rapid app development is also known for delivering instant results and it mainly aims to give an excellent development process with the assistance of development approaches. Undeniably, this method is designed to increase the workability of the entire development procedure.

Even you can use off-the-rack tools like bubble.is, Appery.io, QuickBase, Kinvey etc. that need no coding. It is possible to roll out apps within a few hours or even less than that. Reusing code and backend services, which speed up integration and other developments contribute to accelerated development.

Moreover, the latest cross-platform development approach decreases the development time. It is estimated by Forrester to app developers using ten different coding languages like Objective-C, C#, JavaScript, Node.js, HTML5 and more, making the whole task difficult and resource-intensive one.

Latest app platforms with a “bring your own toolkit” approach enables to use any coding languages as the developer notions decreasing the learning curve effect. Different platforms like Xamarin speed up development by decreasing the coding of different parts of the apps just once and reuse the code for different platforms. For hosting, testing, and other important functions, ready to use cloud-based solutions have made life a lot simpler for the developer.

Myth 2 – Developers Need to Keep-up with Numerous Coding Languages and Frameworks

Developing individual applications for each device platform must be quite daunting to learn new development languages, and keep updating with different frameworks.

As per the Forrester, mobile app developers employ 10 different coding languages for enterprise mobile app projects, including HTML5, Objective-C, JavaScript, C#, Sencha, and Node.js Touch.

It is recommended that to simplify the app development, developers need to use mobile app platforms using a “bring your own own toolkit” approach as it allows you to use coding languages you are comfortable with and can simplify the development.

Myth 3 – More Number of Functions, Better the App

The most common myth about the mobile application is that considering it as a miniature version of the enterprise website and stuffing features into it when the very concept of an app is to deliver specific and focused functionality to a targeted set of users.

Mobile applications are trying to kill numerous birds with one shot almost to a rule slow, bloated and memory hogs. Top-notch quality graphics are extremely helpful; however, enterprise users are looking for functionality and ease of getting their job done.

An evidently defined success, usability (UX), simplicity and above all a clearly defined purpose are the most important things for success. Another related myth is that business applications are bit data heavy, placing high loads on the devices and backend systems.

But the truth is completely different. It is expected that an average 4G smartphone will use 5,114 MB per month in cellular data by 2018. Top mobile platforms are known for taking a huge amount of data from the backend; however, transmit only a fraction of it to the handset. Intuitive developers need to limit the size of data transfer per application.

Myth 4 – Mobile App Development is Only About Writing Code

A lot of people have a myth that developing a successful mobile application is only about coding, but it requires more than that. It is basic to have knowledge about iOS and Android technologies, but the complete app design, starting with an initial idea, covering functionality design, graphics and user interface require good proficiency and experience.

It is essential to have knowledge of the latest technology, trends, and adopt new techniques and hardware. Every single use case differs, resulting in the need for different development languages and toolkits and need connectivity solution for various backend systems and data sources.

When it comes to mobile spaces, support across different versions of device operating systems also becomes critical. However, Cloud-based mobile application platforms make the developer’s life a lot easy.

An average development of any project comprises an average of 20 different stakeholders like project managers, developers, business managers, in-house IT representatives, top management representative, and others.

To bring these stakeholders at one place, it needs a high level of collaboration and ensures that the whole development process takes place flawlessly. Mobility is not only about developing apps, it requires a wider mobility strategy and concentrated effort to offer cutting edge mobility solution.

Myth 5 – Once, your App is Released on the App Store, It’s Done

As per the statista.com, the total number of applications in the Apple App Store is 2 million as of June 2016, and 2.2 million on the Google Play store. But, do you know that many of these apps are never even downloaded? Users are not aware of almost half of the application that is obtainable on the app store.

However, it doesn’t mean that these applications are junk and not useful for them, but there is high likeliness that these applications are undiscovered by the users.

Therefore, it is a must for businesses to go with mobile app marketing along with the development because development is not enough, marketing an app plays an important role to make your app successful. After launching your app, you can even get better insight like how users are interacting with your application’s features.

Moreover, you can analyze screen flows and moving users through conversion funnels to know where to expand on your app. You can know that are there any UI or UX changes that you need to make based on the user behavior.

Myth 6 – Data Related Myths

There are lots of enterprises, especially those that have made big investments in enterprise resource planning (ERP) and other systems are uncertain to develop mobile apps, which cannot plug-in flawlessly into these existing technologies.

Using mobile, accessing backend systems and APIs like Sharepoint, MySQL, Oracle and SAP cannot be accessed easily. With the advent of enterprise-grade MBaaS (mobile backend as a service) solution, API infrastructure resolves numerous issues and allows mobile devices to access legacy systems easily.

Providing more information about MBaas, it is also known as “backend as a service. It is a model for delivering mobile app developers with a way to link their apps to backend cloud storage and APIs exposed by back end apps while delivering features like user management, push notifications and more. Relatively, it is a recent development in cloud computing, with various BaaS startups dating from 2011 or later.

Myth 7 – Applications that have Excellent Graphics Get Highest User Ratings

It is fact that high-quality graphics are important for the success of mobile applications, but it doesn’t guarantee that application will be successful and will be downloaded by millions of users.

There are lots of other things like User experience (UX), simplicity and clear functions that are important to make your app popular on the web and get highest user ratings. You should also make sure that your app defines its purpose clearly otherwise your users will be confused and uninstall it.

Let’s have a detail look at other important things:

User Experience

It is one of the best processes of improving customer satisfaction and loyalty by boosting the usability and ease of use.

User Interface

Mobile user interface design needs are completely different from the needs for desktop computers. The small screen size and touch screen controls develop special considerations in UI design to make sure usability, consistency and readability.

Simple yet easy-to-use navigation

No matter whether you are designing an eCommerce mobile app or any other type of application, users are in love with the app that has easy navigation. They prefer those apps that are easy-to-use without any complex design and navigation.

So, along with the graphics of your mobile app, UX and UI are also playing an important role in making your app successful. Let’s take one example of Ucab that it is a taxi application that allows users to get a platform of using the highest technology to get the nearest taxi within your location. The application has amazing graphics along with simple navigation, attractive UI and UX.

Myth 8 – Marketing Means All About Spending Money

Well, it is true that paying for marketing is the simple route to take; however, not necessarily the most effective one. Growth and success come from developing a high-end and feature-rich application and relishing your first set of customers.

Today, all the successful applications become popular by word of mouth. People are fond of all those products or apps that stand out from rest. Paid marketing may only get you to download numbers, but not user retention, so ensure that you market your app in the right way.

Apart from paid marketing, you can go with free mobile app marketing like Facebook marketing, promoted tweets, boost positive reviews & ratings, email marketing, optimizing your app for app stores, etc are some of the mobile app marketing tips that you can consider.

The bar for standing out from other apps is quite high that is why it is important for mobile app developers and entrepreneurs to have a right mobile app marketing strategy to market their application.

Myth 9 – Relating the Physical Size of Mobile App with Development Time

There are lots of people, who make the mistake of correlating the physical size of a mobile application with the development time and cost. They think that if the mobile application is small like one-screen apps, it will take the least time to develop and will be easy for developers. But it is not true.

All those applications that appear in the professional portfolio consume months to developing and hundreds of man hours. But a 3rd party plugin or support integration might be enough to consume days and weeks of development.

With the comprehensive blueprint and strategizing, the whole development process is a time taking task; however, technology professionals can help in saving your huge amount of time.

Myth 10 – Is Developing Only For iOS Adequate

If you are developing native applications, you may have this question in your mind – which platform to opt for? Native applications don’t work on all the platforms. You will require separate applications for every single platform. So, what you prefer for – developing for every platform or you just focus on iOS platform.

For instance, if you are developing a consumer product for individuals, you might be right by targeting iOS platform as users install more apps and use them more reliably. But, if are selling a business application that will be used in groups, you should focus on Android platform as well.

So, these are the 10 mobile application development myths that many people have in their mind. If you are a businessman and looking forward to having your own application, you can get in touch with a leading mobile app development company that has hands-on experience in the mobile industry.

Sohel Ather
Author Bio: Sohel Ather is a Senior Software Engineer and a content writer by passion, He enjoys exploring the latest software development technologies and taking on new challenges. 

 

 


More on this topic: Choosing The Right Mobile App Development Company Or App Developers

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