You don’t have to look that far into the past to find a very different time for business owners. As recently as a decade, the number of resources entrepreneurs had at their fingertips was much, much smaller. Today, you have access to all kinds of tech devices, software, and services that make running a business easier and more profitable. Here are a few kinds of tech investments business owners should make that should easily pay for themselves:
A Reliable Mobile Device
In today’s ever-connected world, business owners are at a distinct disadvantage if they don’t have a mobile device they can trust. It’s important to be able to stay connected to your business and your employees at all times – otherwise, you might miss the moment you need to grab an opportunity or catch a problem before it gets too big.
If you’re due for a phone upgrade, consider moving to a more dynamic model. The iPhone 11 Pro Max has several features that could benefit your business, including a large display, long battery life, and triple-lens camera. For Android fans, the Samsung Galaxy S10 could be great for your business as well, with a fingerprint scanner and wireless charging that can keep information secure and help run your apps longer.
A Skilled Web Developer
Capturing customers online means having a great website. Unless you happen to be trained in the latest web development skills, however, you’re going to be limited if you go it on your own. You might be considering using a site builder, but then you risk your website looking just like dozens of others online.
A skilled Upwork HTML5 developer can make sure your website has all the functions your business needs to thrive, such as social media links, data tables, and contact forms. This makes for an engaging, dynamic website that turns visitors into customers. Not only will you save money in the long run, but you’re also more likely to make a profit off of the customers who had an easy time navigating your site and finding exactly what you offer.
Social Media Advertising
Reaching out to new customers online is easier than it’s ever been thanks to social media advertising. All the major social media sites allow you to create business accounts that can purchase targeted advertising. This puts you in the eye lines of millions of users.
The best thing about this is that these sites allow you to place filters on your advertising efforts, so you can target the exact audience your company needs. You can also build up more ROI by combining social ads with paid search ads, which will drive even more traffic to your business.
Secure Cloud Storage
As your business grows, you’re going to accumulate plenty of documents, files, and information you need to keep track of. Cloud storage not only gives you a good place to organize all of this digital information, it allows you to easily access it from different devices.
This will keep you sane in those moments where you might need to print or reference something while you’re out and about. Need to check how much profit you made in December of last year, or give your new graphic designer an old pamphlet as a reference point? Voila! There’s nothing stopping you from getting those files whenever you need them.
Business owners have more access to tech-based help than they ever have before. These investments allow you to streamline, optimize, and simplify your small business, empowering you to make the most of your ideas.
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