Running a hardware business can be a challenge. This is because there is a myriad of other hardware stores out there. If you want your business to stand out, you will need to go the extra mile. One way to make your business stand out is to run a comprehensive social media campaign.
Social media is extremely popular and practically everyone uses it on a daily basis. If you know how to use social media properly, you will be able to expand your business’ clientele a hundredfold. Here are social media tips to enhance your hardware store’s marketing reach.
1. Identify your target market
Before you set out and run your social media campaign, you should first identify your target market. Remember that hardware stores are a niche market. Not everyone is going to be interested in your products all the time. It is your job to identify the demographic that is the most susceptible to your marketing. That way you can focus on this specific market and not waste your time on unresponsive ones.
2. Set up a great company website
If you want your business to have proper online representation, it is important that you establish an effective company website. Think of it as a base of operations from where you can run your social media campaign. Through your website, you can set up an inventory page where your potential clients can peruse your products and services. Your clients can also contact you through your website for inquires on specific products.
When you create your company website its important that you make it as attractive as possible. Your website should show your brand identity and follow a uniform color scheme. This will show potential clients that your company is unique and not your run of the mill hardware company.
It is also important that your website is easy to use. When a potential client uses your website, they should never have to struggle. For example, a client is looking to buy drawer slides in bulk to remodel their kitchen cabinetry. There are many types of drawer slides, and if a novice in woodworking is looking for a specific one it is important that your website can point these clients in the right direction.
Remember that client satisfaction is the most important aspect of running a business. So it is imperative that you make your website as user friendly as possible.
3, Post instructional videos on your company website and video sharing sites
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A majority of people are visually inclined. This means if you give them a set of instructions, it is easier for them to understand if you use visual aids. So if you are going to market your hardware products it is a good idea to use videos.
Instructional videos, in particular, are very effective because they touch two aspects of selling hardware products. You are showing viewers what they can build with your products, and at the same time, you are showing viewers the quality of your products.
One of the best things about instructional videos is that they are easy and affordable to produce. You can post them on your website as content. Or if you want to create further online traffic, you can also post them on video sharing sites like Youtube and Vimeo. Overall, instructional videos are a cost-effective way to expand your company’s social media reach.
4. Create content for your company blog
If you want your social media campaign to be a success, it is important that your company website offers services that will prompt potential clients to visit. This is where a company blog comes in. A company blog should have content that is interesting enough to draw people in.
It goes without saying that your content should be about the hardware business. But this does not mean you can’t get creative with it. You can write instructional articles, trivia about woodworking, or the latest trends in the hardware industry. By having a great blog section for your company website you are adding another dimension to your social media campaign.
5. Run a giveaway campaign
People will always want to get free stuff. And you can use this aspect of human nature to your advantage by running a giveaway campaign. Running a giveaway campaign is relatively easy to do. You just send out an announcement and registration form through your company newsletter. Give out the rules, the time limit for registration, and the date for announcing the winners. Most importantly, you should make sure that the prizes are enticing enough to garner everyone’s attention.
6. Reach out to online influencers within the hardware industry
When it comes to social media marketing it pays to reach out to influencers. This is because people are always persuaded by positive forms of affirmation. So if you want to create online traffic for your business, you should get some help from online influencers within the hardware industry.
These influencers could be well-known woodworkers, hardware manufacturers, and woodworking bloggers or Youtubers. You can ask them to collaborate in an instructional video or review specific products. It might be difficult at first to get their help, but once you do, it will open a whole new world of social media marketing for you.
Social media is very effective, and there there is a good chance that you will establish a social media following in the long run.
Before you start your social media campaign, it is important that you have the right mindset. Remember that consistency is key. Whether you are posting images on Instagram or Tweeting about your company through Twitter, what’s important is that you are consistent in all your social media campaigns. It may be difficult at first, but all your efforts will bear fruit if you put in the time.