You’ve heard the old adage, “Content is King.”
However, even the best-written content won’t be read and shared by your target market without taking SEO – search engine optimization – into account.
You need to know the website basics of SEO, but you have absolutely no idea where to start.
Is understanding SEO really as complicated as it can often seem?
Not at all.
In fact, this post will fill you in on simple search engine optimization techniques that you can use to boost your search engine rankings and your profits.
Let’s start with one of the most effective ways to boost site rankings by incorporating keywords into your content.
Even if you don’t realize it, you’re already quite familiar with keywords. They’re the words/phrases you type into a search engine when you’re looking for something specific online.
You’re, of course, not the only person who is searching for things like “best pet boarding service near me” or (unfortunately!) “how to find a divorce lawyer.”
Everyone uses keywords when they look for something on the Internet — and you need to find out which keywords your market uses the most often.
Use this free keyword tool to help you understand the search terms/keywords you should include in your content.
Include these keywords in your:
Image file names
And pretty much all of your content.
Remember to keep your local market in mind when you’re selecting keyword phrases.
Adding the name of your city or state to your keyword phrase (for example, “how to find a divorce lawyer in Baltimore”) can help you show up in the results of your local market.
Today’s website basics for SEO also take the rise of voice search into consideration.
Your keyword phrases should include questions, be a bit longer, and answer “who, what, where, when, and why” questions to be optimized for voice search.
Tapping Into Linkbuilding
Have you ever read an article, only to click on a link contained in it and be sent to another page on the same website? Maybe you’ve clicked on a link in a blog post that’s sent you to an entirely different website.
Whatever the case, before you know it you’ve spent almost an hour clicking on link after link.
This is the process of link building — including both internal and external links inside your articles and web content.
When you include links back to your own website, people will spend more time on your website (and be more likely to take action.) By including links to other websites (non-competitors, of course) you’ll also give your site’s SEO score a serious boost.
Reach out to other websites you’ve linked to and let them know you’ve included them in your content. More often than not, they’ll return the favor in the future and include a link to your site in their content.
This boosts your site’s “link juice,” which only pushes you further forward in search engine result pages.
Two of the most important basic SEO tips have nothing to do with keyword research, making your website look appealing, or even how many other websites have linked back to your own.
Instead, they’re much more technical.
You need to focus on getting your website to load as fast as possible and ensure that it’s mobile-friendly.
Know that 40% of Internet users say they’ll navigate away from a website that takes more than 3 seconds to load. In fact, today’s consumers expect a website to load completely in a fraction of a single second.
Make sure your web hosting platform can handle surges in site traffic. Get rid of excessive plugins, large images, and automatic video players. Enable both browser caching and file compression.
Even consider working with a content delivery network (CDN) to make things faster.
Next, consider the mobile-friendliness of your site.
In other words, if someone accesses your website on something other than a computer, like a smartphone or a tablet, is user-friendliness negatively impacted?
You need to be certain that users can make purchases, sign up for newsletters, and sort through menu options on a phone. Does your website load completely? Are buttons large enough? Can users complete autocorrect forms?
Why does technical SEO matter?
Because the things we’ve discussed here impact your site’s dwell time, or the average amount of time a visitor spends on your website.
Search engines rank sites that have longer dwell times higher in the rankings. That’s because they feel like the sites people spend longer on offer better information.
If someone instantly clicks away from your site because it loads slowly or because it doesn’t work on their phone, your dwell time — and rankings — plummet.
These SEO Website Basics Are the Perfect Starting Point
We told you that this overview of SEO website basics wouldn’t be nearly as intimidating as you’d imagined.
However, understand that the advice we’ve included in this post should be the starting point – not the beginning and end – of your overall SEO strategy.
You still need to think about things like image optimization, video marketing SEO, and how to use social media to influence your site’s ranking factor.
Have questions about how effective website design can improve your SEO score?
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More on this topic: 4 Top Benefits Of Hiring An SEO Expert For Your Business