That’s what sales decks are for. The best sales deck can catapult a business’ success. Creating the perfect one is no easy feat, so we’ve compiled proven essential components and must-haves for your sales deck pitch.
The Hows and Whats
A sales deck is a presentation of slides containing the need-to-know details of your company. It augments your sales pitch, which answers the essential questions in your prospects’ minds: what makes your offer different from the others, and why should they bother participating in it? Answer these questions, and your sales deck pitch is a shoo-in.
Succinct Company Brief
It’s safe to assume that you’re not the only salesperson to present their sales deck to multiple prospective clients. So it’s hubristic to presume that your prospective client is familiar with what you have to offer — not to mention the brand that you are representing. That’s why it’s advantageous if you start your sales deck with a succinct company brief.
Display strong and relevant keywords that represent your brand in bulleted format instead of detailing the description on your deck. Your sales deck is a visual aid — serves to elevate your overall pitch, not the sole champion of closing a sale.
No one walks in on a sales pitch without knowing who they are pitching to. The “who” makes up the decision-makers during your pitch (prospective clients) and their target audience. Decision-makers do not necessarily mean the CEOs or management team. The term basically refers to the person or persons you are presenting your sales deck to.
For example, sales pitches are usually presented by hierarchy during the first stages. This means “lower” ranks will need to filter and screen your pitch before you get the opportunity to give it to the big bosses. But, you don’t stop there. Research about their customers and target market, as well, so you can adapt your pitch to better resound to their needs.
When you know the precise answers to the above, then you can customize and tailor your pitch, delivery, and data that will empathize and appeal to your audience.
Can you believe that an ideal sales pitch should be given in just two minutes? That seems tight. However, it supports the findings of the dwindling attention span of human beings. From 12 seconds, it is now down to eight in the last decade.
That’s why visual presentations were designed. It speeds up the comprehension process faster than information presented as texts. Add these visual presentations and graphic illustrations to make your sales deck more engaging:
- Present data — especially numerical — in graphs or charts.
- When comparing categories or competitors, present it in a table for brevity and organization.
- Integrate animation and transitions. This way, your audience can be prompted where and when to focus on key highlights.
- Incorporate your prospective client’s logo on each slide.
- Go the extra mile and adapt your sales deck’s template to reflect your prospective client’s brand colors.
Sales Deck Templates
You do not need to create your sales deck from nothing anymore. That process is ancient and should be deemed extinct! Gone are the days where sales decks are encoded one by one into a presentation slide or that an intermediate artist is needed to put together the graphics.
Countless websites have popped up, offering pre-made sales deck templates that can be easily customized with a click or two. An easy favorite is the cloud-based design app Venngage. With over 500 templates from over 30 different categories, you can cross off worrying about your deck design’s “wow” factor off the list.
You can incorporate the other visual components right on your template — from vectors, charts or graphs, images, to name a few. And the best part is, it’s free to sign up and, so are selected templates! Learn more or be directed to Venngage’s website by clicking here.
- If you have text or number-heavy documents, send them ahead of time via email. This way, your audience has ample time to review and take note of points they might want you to elaborate on during the pitch. Doing this also saves time during the actual day of the meeting.
Take note, your sales deck itself should not be text-heavy, but if you do have other documents that can supplement your pitch, send it a day or two ahead of time.
- Tell a story and connect with your audience. Don’t just read out loud the content of your sales deck word-for-word. If you do that, your pitch will be a guaranteed sales ditch. Chances are, your prospects have a rough idea of what you’re offering.
- Send a “thank you” token a day after your pitch. It’s a subtle way to follow up about your pitch and helps keep you on top of your prospect’s mind.