Managing a brand’s online reputation is a highly precarious process because people outside the business can define and control the way your brand is perceived. Since everything, from business transactions to hiring of staff and public pronouncements are done online, it is easy to see why negative online emotions and content appearing can threaten a company’s bottom line and its very survival. To overcome this risk, businesses are increasingly investing in online reputation management in order to monitor and control what people say. According to Forbes magazine, the strategies listed below can help prevent negative emotions and improve a brand’s online reputation:
1. Set Google Alerts
Google search is a powerful tool that can make or break a brand’s reputation. To harness this power, you simply need to sign up for Google Alerts in order to get alerts delivered straight to your mail. The alerts feature links to news sources mentioning your business. To get a wholehearted picture, you can also use the alerts to track existing variations of your business name, top competitors and even client’s.
2. Get Out and Request Reviews
Getting a customer review or testimonial evidently sums up what people feel about your product or brand. If you can get the customers to play ball, capture them on a camera saying something positive about a product they have purchased from you. The video reviews can then be uploaded on social media and company website to market the product and attract future prospects.
3. Respond to Reviews
At one time or the other, people are bound to say something about a product they have purchased or used. When you get online reviews, whether positive and negative, make a point to respond to them quickly and try as much as possible to solve the rising issues. While responding, avoid getting into an argument with your customers. Your focus should rest on giving solutions and maintaining a positive resource.
4. Automate the Reputation Management Process
To save time and money, you can deploy an efficient, automated system to help your company gather useful reviews and promptly respond to negative emotions. This type of system will make it easier for customers to post reviews about a product or service they have received, thus averting the chances of negative emotions ever arising.
5. Use Business Cards
The business card can be a potent tool for managing a brand’s reputation. To make your business card effective in this sense, just create a simple card and request your clients to submit reviews regarding your brand on popular sites like Yelp and Facebook.
Along with managing your brand’s online reputation, the Belo Media Group suggests publishing quality content to control search engine results and offering good customer service. Better customer service will certainly breed happy customers, promoters, and defenders of your brand. This strategy can go a long way to ease your worries should somebody say something negative about your brand. On the other hand, posting quality contents on a regular basis can help you secure top spots on Google search and portray your brand in a positive light.
Your Online Reputation Management Partner in California
DiamondLinks is a results-focused online reputation management company. The California-based company is led by Brandon Hopkins, a distinguished veteran in ORM and SEO matters. DiamondLinks understands the dangers of using the cookie-cutter approach when it comes to reputation management. This is the sole reason, the company has invested a lot of resources developing unique strategies and a network of influencers to cover all the necessary grounds. The other services offered by the California company include premium content, white label SEO and ORM and extensive link building. To get in touch, simply call or visit the company office.
Author Bio: Adrian Rubin is a freelance writer that is interested in bringing awareness to brands regarding just how important their online reputation is.
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