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On-page Optimization Checklist for 2021

SEO Factors written on Post-It notes and displayed on laptop

On-Page optimization lets your web page appear in numerous searches and rank it higher in Google ranking. On-page optimization is accomplished by a combination of predefined methods and a smart approach.  Phoenix SEO Company is an expert in on-page optimization services and can make the process smooth for you. It is not a complex method if you want to do it on your own, satisfy the below-mentioned checklist, and you are good to go.

1. Unique Keyword

This is the first step in optimizing your page; always use unique keywords in your content. Keywords are words that help refine the search and make it easy for users to search your website. Always use words related to your content or unique to it; generic phrases and words will not work as they might appear on other websites. 

2. Keywords Placement

The keyword placement is very important; the earlier and more prominent they appear, the more effect they have. Try placing keywords to introduce the content, so the user is early on directed to the website. Ideally, it should appear once, but if it appears in multiple places, always link a different part of the website every time.

3. Content’s Size 

Be wary of the content’s size; Google’s ranking is also based on the content’s size. To achieve a good ranking, try writing content that exceeds 300 words; the post should at least be 800 words. A detailed content or a post is more likely to be ranked higher than a shorter one.

4. Content’s Purpose

Keywords alone cannot help in optimization, your content can have an excellent keyword, but if it deviates from its purpose, then the whole point of optimization is lost. Always stick with the main reason and purpose of the content. This will also refine the search and make the website appear on the search engine’s first page.

5. Unique Content

The purpose of optimization is to achieve higher rankings for your site; this can only be achieved if unique content is posted. Google naturally identifies any similarity between content and any similarity in the content will put your website in the bad light. Always try and make content that is unique to your website.

6. External Links

External links target other domains other than your website’s domain, so they help the audience approach you in a better way. If possible, always link your content with external links. This will show the Google algorithms that the content is well-researched and properly-referenced. Remember to use links that are relevant to your post. 

7. Readability

Your content is going to be read by thousands of people belonging to different levels of education. Simple and easy-to-interpret content is more likely to be read completely than a sophisticated one. When writing your content, make sure that it is understandable by an eighth-grader.

On-page optimization has become very important in recent times and is a useful tool for the user and Google to identify online traffic. It is simple and can be accomplished by anyone who follows the checklist mentioned above.

More on this topic:

7 Reasons Why Your Search Engine Position and Optimization is Important

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