iOS, iPhone, News, Phones, Software

New Ad Campaign To Switch To iPhone

Ad Campaign

New Ad Campaign

In an effort to move more smartphone users to iPhone Apple has revamped its Switch to iPhone web page and is promoting it with a new ad campaign. The site is designed to entice users of Android smartphones to join the Apple family.  Apple has made it easy to switch to iPhone with their “Move To iOS” App that can be downloaded from the Google Play Store.  The app will move your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. You can even trade in your old smartphone for a credit of up to $260 toward your new iPhone, if eligible.

This effort is now supported by new 15 second ads that have been posted to the company’s YouTube channel.  The themes include Jump, Fast, Smooth, Security, Music, Privacy, and Photos.








We like our phones

We like our phones for whatever reasons.  There are Android users that won’t consider switching no matter how good an iPhone is. No matter how clever the ads are. And no matter how easy Apple has made it to switch.  Price is a major factor for many people. A top of the line iPhone is getting painfully close to $1000.  That’s a lot of money for most people.  None the less it is something to consider.

More Affordable

Apple has made the switch more affordable with the trade in program and there are less expensive models to choose from.  Another point to consider is that  Apple’s claims are generally true.  iPhones tend to be more secure which is very high on my list. Ease of use, speed, regular updates made available to the entire platform at the same time, the Apple eco-system are all compelling reasons to switch.

Check out the videos if not for anything more than entertainment.  If you’re considering switching find out more and make the decision based on your needs.  The iPhone won’t make you taller, slimmer, or better looking.  It will, however, place you on the cutting edge and give you something to feel really good about.

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Carmine Delligatti-Drummer, former Support Manager for Deneba Software, ACD Systems, Mareware, Inc. and Swiss Made Marketing. Avid technology blogger and Managing Editor of