Apps, News

My Open Road

My Open Road

The “My Open Road” app offers an opportunity to be socially responsible by measuring your carbon emission savings when you use alternate forms of transportation like, walking, running, biking, skating, carpool, bus, or train.  It encourages consistent effort and provides reward perks. It even allows for friendly social competition. 

My Open Road makes it fun to be socially responsible by using a social responsibility score to rank users by their method of travel.  This is an innovative social energy conservation app for smartphones.  It incentivizes users to reduce their carbon footprint and get fit at the same time

Users get rewarded with discounts for their efforts from sustainable partners. The more energy efficient your travel choices are, the higher your score.

MOR’s technology can detect a wide range of transportation methods that a person might use to get from point A to point B. It uses different travel “modes” and assigns a “social responsibility score,” or, SRS, to each one.  For example, walking or running has an SRS of 1,000, while driving a car has an SRS of only 500. Carpool mode will award users with a 700 SRS, which will go up depending on the number of people in the car.

MOR partner with local businesses to provide users with specials and discounts for their effort in saving energy while maintaining high social responsibility score 700 or better. 

“My Open Road is an amazing application,” Wing Lam, co-founder of Wahoo’s Fish Tacos said.  “It’s a new green marketing system that gives merchants the tools to reward customers for their energy conservation efforts.” “We are proud to be one of the first major customers to align with MOR,” said Wing Lam, “Like a lot of other fans of MOR, we really think it’s a game changer when it comes to reducing carbon emissions by rewarding customer’s for altering their travel behaviors.”

My Open Road app also has its own integrated rideshare matching service (called JoiRide™) that many colleges are finding to be a better alternative to other ride-share services. Colleges are also very impressed with My Open Road’s student internship program. Students are given paid positions in sales and marketing to local business partners, and service as brand ambassadors on campus to support the app with other students and faculty.

The My Open Road app is a FREE tool, available on the iOS and Android platforms. Users can make a small difference in their daily travel to reduce global carbon emissions and fight climate change and get fit at the same time. It is a win-win for the users, for businesses and for the planet.

The following are links to download My Open Road FREE App, lifestyle video and testimonial from Wahoo’s.

Download the My Open Road App from:

My Open Road has partnered with the Association for the Advancement of Sustainability in Higher Education (AASHE) and its founders have created strategic alliances with Nevada’s Clean Energy Project and The Alliance to Save Energy, among others, in an effort to save half a billion tons of CO2 emissions by the year 2020.

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Carmine Delligatti-Drummer, former Support Manager for Deneba Software, ACD Systems, Mareware, Inc. and Swiss Made Marketing. Avid technology blogger and Managing Editor of