In an unlikely move, Google announced that the search engine giant would be rolling out the June 2019 core update. You might have seen some of the impacts of the update already – unfamiliar listings to familiar search queries and a few changes in the Google search UI. Although Google had previously announced that the update that has already rolled out on June 3, 2019, is not a major one, several business sites and popular blogs have felt the effects of the Google June 2019 updates already.
The last core update from Google was on March 2019. The king of search engines rolls out one major core update at least once every couple of months. However, Google’s decision to pre-announce this update has caused quite an uproar among website owners and SEO experts across the globe. Unlike smaller updates that only affects particular locations and businesses, the global or core updates can interrupt the traffic flow to almost all top ranking websites from every corner of the world.
What Can Experts Say About the June 2019 Google Core Update?
According to the SEO experts from an internet marketing company, Google releases minor updates at least once every day. Most of these updates aim to improve search results and user experience. While some websites might see a drastic drop in organic traffic, others might not notice any difference at all, or they might note a surge in traffic. It is indeed difficult to predict the performance of a website after Google reinforces one of its core updates. However, keeping an eye on your website analytics should give you a clear idea about the performance of your website.
What Are The Five Crucial Google Analytics Strategies to Help You Determine SEO Success?
That brings us to the importance of analytics in SEO. Website analytics is the key to measuring the performance of a site. Irrespective of the type and size of your enterprise, monitoring the metrics can give you a real-time idea about your site’s impression on the target audience. Here are the five of the essential Google analytics strategies you must know to measure your SEO success:
1. Viewing organic search traffic
Organic traffic might not be the only mark of your website’s performance, but it certainly is the most important one. Keeping an eye on the organic search traffic, especially after one of the core updates can help you figure out if your website is compliant to the updated SEO needs of Google.
You can either implement SEO analytics plug-ins on your website or leave the labor-intensive job to your SEO team. You might even think about outsourcing your SEO needs at a critical time like this to the experts, who have sufficient knowledge and experience on optimizing a website after one of Google’s core algorithm updates.
2. Measuring the quality of SEO Traffic
There might have been a time when quantity and quality were alien for SEO traffic, but right now, you can estimate both by using the right analytics tools.
To measure the impact of an update, you can check the last month’s assisted conversion report of your site to this month’s report. Significant time has passed after the core update, and this report should be able to tell you all you need to know about your site’s SEO traffic.
3. Detect the slow loading pages
One of the most important aspects of any website analytics tool is its ability to show the loading speed of each and every website. Using Google Analytics, you can quickly determine the site speed.
Navigate to Behavior followed by Site Speed and Page Timings to check the page loading times for each webpage. You might need the assistance of an SEO expert to improve the optimization of a webpage or increase its loading speed. Almost all Google updates aim at enhancing the UX, and one main factor that influences UX is website speed.
4. Monetizing the organic traffic
Google Analytics is a unique tool cum platform that allows monetizing the organic traffic of a site. History of marketing and SEO shows that cross-linking a Google AdWords account helps in the generation of new leads and conversion of organic traffic. It is also a brilliant idea to find out how much money you are saving by adopting your current keywords SEO strategy.
Get the search volume data and trends from the Keywords Planner on Google Analytics. Input the top trending keywords in your field and click on the “get search volume” option before clicking on “keyword ideas.” Each keyword you enter from your chosen set of keywords will have a corresponding amount that competition and advertisers pay for those keywords. It is one of the best ways to find out how much money you are saving from the keywords you are using right now, that others might be paying for right now.
5. Set up your SEO dashboard
One of the finest and most handy things Google Analytics allows every website owner and admin to do is to set up an SEO dashboard. Using a dashboard, you can pull your website’s performance reports for every month and every quarter.
The admin SEO dashboard also allows the representation of the data or report in graphs and pie chart formats. It gives the users one-stop access to every report imaginable and every function on the Google Analytics platform. You can get one today. Just go to Dashboards > New Dashboard. Or, you can talk to your SEO team and import your existing one.
Some of the widgets you will need on the dashboard include –
- The top SEO landing pages
- Best performing organic keywords
- Organic keyword traffic and the number of pages per visit
- A list of successful keywords
- A timeline of the organic traffic to various pages on your site
The most challenging part of optimizing your website for a new update is predicting the benefits, individual, but minor changes can bring to your business. Only an SEO expert with enough experience knows about the changes that can comply with Google’s updated requirements for ranking signals. If your website is losing rank and traffic, it is a sign that you are straying further away from the ranking requirements. In such a situation, it is important not to fret, but to review the Google Analytics reports regularly and remain in touch with the SEO experts working on the optimization of your site.
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