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Internet of Things & Real Estate

Realtor with two home buyers

The online world changes all the time, and sometimes it’s hard to keep up with the rapid pace. Most people imagined the internet as something people connected to. Today, appliances and devices throughout the home are all interconnected, allowing for greater functionality that never seemed possible just years ago.

An ecosystem of sensors, integrated computers, and smart devices connected to each other then moves to the cloud to collect, analyze, and evaluate all the data. This interconnectedness has significant implications for every industry, and real estate is no different.

Let’s check out how the real estate sector is responding to the Internet of Things.

Real Estate Technology Apps

Disruptor Regan McGee built Nobul, the world’s first and only digital real estate marketplace, by taking the wealth of available real estate data and filtering it into technology that tilts the playing field in favour of homebuyers. Millennials looking to enter the property market have embraced these apps because they’re accustomed to using tech to get personalized services that save them money.

A unique algorithm churns in the background to connect homebuyers with the most suitable agent for them. Real estate used to be beset by murky sales data, but platforms like Nobul put the agents’ transaction history, services, rates, and experience level, right at your fingertips.

Homebuyers are free to select the agent that fits their criteria, whatever that may be. Because the platform incentivizes agents to compete for business, they often provide extra services or cashback that buyers wouldn’t otherwise get. 

Privacy Intact

Consumers may regard technology as a double-edged sword, as the devices that present new possibilities also come with new risks to privacy and security. In real estate, people buy property to give themselves long-term financial security and provide a home today for themselves and their families.

The apps and prop-tech consumers rely on mustn’t offset all their benefits by putting personal data at risk. That’s why prop-tech like Nobul allows for multiple personalized offers in minutes from leading agents, but without giving them your contact information.

When the communication is all through the app, agents don’t get your info, so there’s no way for it to get compromised. You shouldn’t have to dismiss cold calls at dinnertime from real estate agents who mysteriously got your phone number just because you’re looking for a home or worry your data could be sold or dangerously exploited. 

Custom Data

People aren’t necessarily looking for the best real estate agent on the market. They need the one that meets their specific criteria. Prop-tech apps that let homebuyers precisely define their needs and leverage data to connect them with the right one sooner create an improved experience at a lower cost.

The Internet of Things is a complex, unwieldy concept with many quickly evolving facets. Real estate is changing too, and surely these worlds will continue to collide in intriguing ways. Homebuyers can already use free technology to get a better rate on a home and enjoy better services, changes everyone can surely keep up with and appreciate.


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Common Questions About Real Estate

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