How Wellness Brands Can Scale with Social Media
Wellness has become more than just a trend in modern society. These days, we all know that it’s important to nourish the body, mind, and soul for optimal health and well-being.
Globally, we’re more than willing to invest in wellness—to the tune of $4.2 trillion annually. That includes markets like wellness tourism, spa treatments, beauty products, nutrition, weight loss, mindfulness, and much, much more.
All that growth in the wellness sector means that it’s never been a better time for entrepreneurs to bring their concept for a wellness business to life. Still, that doesn’t mean that growing and scaling a wellness-focused company is an effortless process. Marketing matters for growth in businesses of all kinds and social media marketing and influencers, in particular, is especially important for wellness brands.
Social media marketing involves creating consistency across different platforms like Facebook and Instagram to build a loyal following. That can be challenging and time-consuming for wellness brands that want to engage with customers. Luckily, there are several great tools designed to make that process easier.
Consistent posting, strategic planning, and measuring impact are all important for a successful social media marketing strategy. Platforms like Raven and Mention can help companies conduct research into competitors, gain access to marketing reports, and perform media monitoring. Google Analytics and IFTTT offer analytics for planning out strategy. Finally, software like Hootsuite and SproutSocial are designed for posting and measuring impact.
Creating loyalty and engagement on social media is all about building trust. Through social media marketing, there are lots of ways to show your customers that you care about them and that you’ll always take responsibility for your successes and your mistakes. Show your brand personality and tell stories! Engage with your customers on social media, addressing the good, the bad, and the ugly with professionalism and in your brand’s own voice.
Want more in-depth tips? Check out this infographic from The George Washington University’s Online Healthcare MBA program. Your wellness brand can scale and succeed with the help of social media!