Over the recent years, technologies of imaging and streaming progressed significantly, so that nowadays video tours, floor plans, and different interactive exploratory tools are typical for the vast majority of real estate websites. A great example of virtual reality home tours is virtual reality home tours by VisEngine. The virtual walkthrough technologies enable real estate agents to broaden the customer base in addition to firsthand experience and personal connection. Probably virtual tours are the latest interactive feature that appeared on real estate web pages. Here we’ll discover the major advantages of its practical application.
1. They are cutting-edge
Any real estate agent succeeds much more with an efficient marketing strategy which increases the value of the service. Nowadays, a typical marketing plan in the area of real estate contains digital marketing tools, one of which is a virtual tour. Incorporating virtual tours into your web page is a great way to show your customers that your business is aligned with top-notch technological solutions and that you have a diversified marketing approach. The clients would be positively impressed both by the property listings and their representation online.
2. They are engaging and interactive
The added value of interactive design is that it offers an opportunity for independent exploration of the spaces to the website visitors. As a digital feature with interactive design, virtual tour helps the customers to investigate certain locations in the digital environment. With a virtual tour, the customers can visit each room and look at it in detail noticing wall fixtures, wooden floors, and artisan tiles. And all this from their computers, without leaving their home.
In some aspects, virtual tours are similar to video as they can hold the viewer’s attention for several minutes. This has an important marketing advantage as the visitors can build a relation to the exposed video and with higher chances would make a next step booking or buying.
3. They establish a direct sense of ownership
Creating a sense of ownership is an essential step to make the customers finalize their decisions. Virtual tours give an opportunity to walk through the property individually and autonomously. Each client can look at the space at his or her own time and pace which creates a personal connection and gives a feeling of autonomy. These senses can be enhanced by using virtual tours with other interactive elements such as mortgage calculators, information about local amenities, IDX search functions. Including those features is an invitation for the customers to have individual research on the property. If the prospective buyers spend some time and energy on this research, they would likely commit to contacting you with further inquiries and asking for firsthand experience.
4. They create an open house setting
A crucial part of the real estate business is related to open house events. Being indispensable from the renting-selling process, they are quite tiresome and time-consuming too. Open house events involve lots of elements such as scheduling, staging, time on site, preparing the notes and additional information and keeping track of them, getting contact details of the visitors, etc. Virtual tours offer a chance to make this process less cumbersome by digitizing a part of it. With virtual tours, you can expose listed properties open and permanently available to be visited. Furthermore, you can get some feedback about virtual tours by posting them on social media and blogs so that viewers can write their comments and questions.
5. They are flexible and variable
On the first gaze, a virtual walkthrough can seem a time-consuming and not quite cheap investment for real estate marketing. However, they can be incorporated into a wide range of other materials for example marketing emails and open-house newsletters.
Additionally, virtual tours are not limited to only realistic depictions of spaces. They can be used for the representation of properties at different stages of construction and renovation too. With virtual tours, you can offer a glimpse into locations that are not yet ready to move in as they are being under construction or refurbished at a certain moment. When it comes to the ready-to-move-in spaces, prospective buyers can see a finished interior and hence visualize better how the property looks like.
To conclude, virtual tours are a proven way to get more views and generate more leads than text and still images alone. Using virtual tours and 360° imagery would help you to transform the customer’s journey into an engaging open house experience with narration and an immersive walkthrough. Consider using virtual tours as a part of your digital marketing, and this cutting-edge tool would be your significant benefit on the competitive real estate market.