When you run email campaigns, you don’t do it for the love of it, correct? That’s right, you do it to attract customers who’ll hopefully end up buying your products. In order to achieve your goal, you need your emails to be appealing enough for your subscribers to open them when they drop into their inboxes. The good news is that platforms like Klaviyo are great for helping you achieve this end.
One of the primary ways this is done is by making emails that are personalized to the recipient, so that they don’t perceive your messages as spam. Using Klaviyo’s many features, it’s possible to adjust your email flows in such a way that the emails you send speak directly to your target audience and their interests.
Let’s take a look at how it’s done, shall we?
Segmentation
The first thing you should be doing is segmenting your audience – ideally at source – so that you understand the interests of your subscribers. By doing so, you’ll also know when they signed up to your mailing list, why they signed up and the messages that have been sent to each person.
It’s all about differentiating customers into groups and tailoring your emails specifically to them and understanding each person’s motives and needs. Klaviyo makes light work of the process.
Customer Intelligence
Klaviyo offers an array of winning features designed specifically for eCommerce and the customer intelligence provided by the platform can be a real game changer. While keeping an eye on your day-to-day transactions and buyer behavior, predictive analytics can be used to help you plan your future strategies and campaigns.
You see, never has it been more applicable to say that Knowledge is King. The more you know about each customer, the better able you are to speak to them directly in your messaging.
Branding Your Emails is a Cinch
Of course, your branding needs to feature prominently in your emails – or all your great, personalized emails aren’t going to result in a relationship with your services and products. However, with Klaviyo’s many pre-built templates, you can add your branding with just a single click.
There’s no coding required either, meaning even newbies can master it. Don’t forget either that Klaviyo support is there around the clock too, so there’s help available if you get stuck.
Sending Emails at Just the Right Time
Another factor that matters in email marketing is the timing of your emails, as they can fall flat if they’re sent at the wrong moment. Klaviyo’s software allows for easy email scheduling so that your readers get your emails at precisely the right moment – greatly increasing the chances of them opening it.
There are also a ton of automatic email flows that can be created to be sent when certain actions are triggered. This provides the illusion that you’re constantly present to answer your customers’ questions and thank them for their business. It all feeds into making everything personal to the reader, making them feel valued and potentially engendering customer loyalty.
Klaviyo Can Transform Your Email Marketing Campaigns
To explain all of the amazing benefits and features that Klaviyo experts offer would take far too long here, however, it’s undeniable that the platform makes the job of email marketing a much easier one. For that reason alone, it should be in your consideration.
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