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How To Start A T-Shirt Printing Business

Tee Shirt Printing

By: Veronica Cheng

Looking for a business idea? Try the t-shirt printing business. Aside from its increasing demand, it also influences your creativity and allows you to expand your ideas as much as you want.

In fact, you can customize and personalize your t-shirt design like what Tee Junction and other printing businesses do. You can also create a unique t-shirt printing brand as easily as saying ‘hi.’ Regardless of what you choose, knowing how to start a business is as important as actually building one.

Reasons To Start A T-Shirt Printing Business

There are several reasons to consider the t-shirt printing business. It’s cheap and it’s low risk since you can decide to print on demand. Other reasons include:

  • Improves your creativity
  • Allows for innovation
  • It’s cost-effective
  • It’s simple to set up
  • Market is growing

The truth is, you don’t need to start big. You can begin small and grow as time goes by. Also, you don’t need to be a specialist to understand the market. You only need to understand your niche and your target audience.

How To Start A T-shirt Printing Business

Like every other type of business, starting a t-shirt printing business requires some level of planning and effort. The planning process is more accessible than most other business ventures. Here’s a detailed guide on how you can set up your business:

1. Choose A Marketing Niche For Brand Perception

Your market niche is your specialized area in the market. The first question to ask yourself when setting up a t-shirt printing business is, “who is my target audience?” Knowing your target audience will help you carve out your niche.

In the t-shirt printing business, there are different categories to choose from including screen printing, direct-to-garment, and dye sublimation. Of course, you can’t specialize in all. So, you’ll need to choose which one to focus on to help you define your business. Look for a niche with the most prospect of attracting buyers. With that, you stand out among tons of similar enterprises.

2. Set Up A Business Platform To Improve Visibility

Setting up a platform to showcase and market your business has become easier than before. Without going through the stress of having a physical shop, you can set up an online marketplace. To do this, you can create a store on social media or use an e-commerce site as your business location. Social media marketing is one of the effective ways to help you increase and improve your brand awareness. The most important thing is that you make your t-shirt printing business visible to buyers.

3. Design And Make Your Products Available

Customers need to see samples to be convinced of what you’re selling. You can create sample designs as proof. You can also start with visual design samples done for a few customers for free. This is one of the routes that most t-shirt businesses make when they’re starting their business.

The most important thing is you have to create a series of designs to capture your target audience.

4. Source Sustainable T-shirts For Environmental-Friendliness

The t-shirt printing business is a joint market. You need prints as much as you need t-shirts. But the primary product isn’t what you print but the quality and sustainability of your t-shirts. As more people clamor for ethical fashion, you need to ensure your sourced t-shirt materials are organic and free from animal cruelty. The more natural your products are, the more environmentally friendly to buyers, and the higher your sales.

5. Buy Designing Equipment For Improved Sales

T-Shirt Printing
Automatic t-shirt screen printing rotary machine. Selective focus.

You can invest your money in t-shirt printing and designing equipment like a heat press machine, printer, cutter, dryer, and some transfer papers. This equipment will greatly help you with printing and designing your t-shirt. The more advanced the tools that you’re using, the more sales you can make.

6. Set Your Price To Improve Demand

Price is crucial to setting up your business. Since you’re just beginning, you should base your price below the market price as long as you can cover your overhead costs. This is needed to attract customers. Remember that in business, the lower the price of your product, the higher the demand.

7. Market Your Product For Customer Acquisition

Setting up and running a business isn’t complete without marketing. When you’re done with the preliminaries, marketing will become the ground upon which your business will thrive. You should consider digital marketing for your t-shirt prints. For example, you can run a promo campaign, throw a t-shirt designing contest, or let people model your prints. Specifically, social media marketing will prove effective for your business.


Building a t-shirt printing company requires time. You’ll have to consider several factors such as niche, material, and equipment. But with the help of the above-listed information, you can set up one without effort.

Author: Veronica Cheng

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What Should I Look for When Buying a Heat Press?

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