Twitter is a fast-paced environment that gives you unfettered access to your consumers like never before. With the use of hashtags, retweets and comments it has never been easier to see what your customers are doing and thinking. You can monitor what they are interested in and clearly see how they are reacting to your products and your engagement with them! Twitter is an excellent way to expand your business and your brand, even if you are a twitter veteran, we have some ideas here how you can promote your business for free on twitter!
Offer a Twixclusive
You may not be aware of this term, but it is no different from offering exclusive deals to your consumers on Instagram or other platforms. You can offer your followers an exclusive deal using a specialized URL that is only available by clicking through one of your tweets. Or another method would be to tweet out a specialised discount code that’s only available on twitter. This can give you important metrics into how many customers click through from your tweets to your website and it can also show how visible you are to your target market.
Pre Release Sales
Offer your followers the chance to get their hands on your merchandise before other people. The idea that you are giving your followers something back will be noted by your customers and will make them engage with you further. Pre-releases are an excellent way to draw excitement from your customer base, especially if you have been building up the launch prior to the release date.
Place Your Business into The Discussion
Annual events such as Christmas, Halloween, and Easter are known to create a buzz around social media, especially in the run-up to the event. You can use this to your advantage by making sure you are part of the conversation. Use hashtags that are related to this event and put yourself in the mind of your consumers. Make sure that your tweet is relevant though, you don’t want to come across as spamming other people feed. You can also use these events to drop prices or announce a sale; this can increase clickthrough rates dramatically, especially if you are looking at events like Christmas and Black Friday.
If you see someone on twitter that has a good following and represents your business’s core values, why not reach out to them and see if you can collaborate? Avoid trying to get into contact with influencers at this stage, as this will cost money, but if it someone who doesn’t actively promote other brands but is looking to become an influencer, why not get talking and take the next steps together. Alternatively, you can outsource your engagement to a company like Twesocial. You may find that it becomes a symbiotic relationship that allows you to mutually grow.
It may be the simplest statement of all of them, but you need to be creating great content. That doesn’t mean that one tweet out of every ten is amazing, you need to make sure that all of your engagement is quality. This can be difficult to do as twitter is a fast-moving and fast-paced social media platform, you have less than 2 seconds to appeal to people and if you don’t, you’re overlooked. Pre-plan specific tweets and uploads and make them showcase your business and your values.
If you are getting involved in a conversation with your customers, potential affiliates or a competitor, make sure you are promoting the type of business you think your customers want to see. You don’t want to make inflammatory comments or create a reply that could be taken the wrong way. The damage this can do to a brand in this day and age is astronomical, so make sure you are always considered before you hit tweet.
Whether you have been on twitter for years or are new to the platform, there are many different ways that you can promote your business for free. Unlike Instagram and Facebook, you can constantly engage with new people, send out new tweets and upload the link to your website more than once a day and you won’t be considered as spammy. The beauty of twitter is that you can place yourself right into the conversation simply by using hashtags.
Whilst they aren’t difficult to use, you want to make sure that you are using them correctly and in the right context to ensure maximum viability from your target audience. Always remember that you need to be consistent. Be consistent in your message about your business and your brand and keep the quality of your content consistently high. You don’t want to be putting out 1 good tweet a week as you will be easily overlooked and your business may fail to get a foothold in the Twittersphere.
More on this topic: Downloading Twitter Videos To Your Phone In 2019