Promoting a book through affiliate marketing may not give you as much money as promoting clothes or jewelry, but it can be a source of a sustainable amount of money if you do it right. If you plan to go in the book direction when it comes to affiliate marketing, here are a few tips to ensure higher chances of success:
Know Your Audience
To become an affiliate marketer, you need to have an audience, a group of people who supports whatever it is you’ve been sharing with them. You have to know who they are, and their demographics, so you can use it for lead generation, which can help bring success for your affiliate marketing goals.
The blog site journalreview.org – affiliate summary has some insights on how you can use lead generation for digital marketing success, which includes affiliate marketing. When selling online, you don’t just list the pros of a product and expect a flow of people to buy it. If you don’t target the right audience, you won’t see a significant increase in your bank account anytime soon.
With lead generation, you get to know your audience. Then, you create calls-to-action that will convert your audience into customers, wherein they buy the product, which will earn you a commission.
Create A Blog
Most influencers use social media platforms such as Instagram and YouTube to sell affiliate products. But if you’ll be selling books, a blog is the best platform to have with the help of promoting it through your social media channels.
You can create a blog that’s all about books. You can also choose to include related topics such as coffee because lots of readers also love drinking coffee while immersing themselves in good books.
When you design your blog, make sure that you apply search engine optimization or SEO techniques so your blog ranks high on search engine results pages or SERPs. It’ll be helpful for you if your blog is SEO optimized. It means that people may find your blog easily when they search for books.
Choose Books That Are Related To Your Niche
If you’re new at affiliate marketing, you may find yourself confused about which kind of books you should promote. If you’re starting, then you have the opportunity to choose a niche that can allow you to select as many topics as you want. Create your blog and social media strategies around a broad niche so you have more books to earn commissions from.
However, if you’ve already established an audience, you’re going to have to settle for what your niche is at the moment. If you’re a fashion icon on Instagram, start with selling fashion-related books such as style tips and how to mix and match clothes. Then you can slowly branch out to related topics such as sewing or personalizing clothes.
Read The Books You’re Promoting
If you’re promoting something, you should have a good idea about what it is and what’s special about it. You need to know the selling point of the product to be able to convince your followers to buy it through your affiliate link.
If books are what you’re promoting, you might want to give your audience more than just the book’s initial summary. Books that are up for affiliate marketing are usually from authors who aren’t as well-known as authors like J.K. Rowling or J.R.R. Tolkien. Your followers need an extra reason to give the book a chance.
To find out how to convince your audience, you need to know the book yourself. If you skim through the content, you might miss out details that may be crucial. Throw in your own thoughts about the book without giving too much away. The key is to provide your interesting views without spoiling it.
Include Book References On Your Other Posts
As an influencer, you have to post regular content for your audience. It doesn’t always have to be book reviews or posts that directly promote the books. You can also post other stuff while referencing to the book you’re promoting.
You can use that strategy, especially in your blog posts, if you’re posting something informational and the book has facts or studies in its content. You can also quote the books for captions that relate to your social media posts.
If you’re looking for a source of passive income, affiliate marketing is one way to do that. Most of the work you’ll need to do is at the beginning. Then, you can update your posts from time to time or leave them as is. Of course, if you want to earn more money, you need to regularly promote the links and sign up for more affiliate programs.
More on this topic: Understanding Influencer Marketing And Why It Is So Effective