For online sellers, Shopify is an important platform. It will help you to increase sales and earn profit. To increase sales, it is significant to get more traffic. Undoubtedly, it isn’t easy to get more traffic on your Shopify store. In this situation, you will need Shopify SEO services. Remember, SEO is necessary to optimize your online store and improve its ranking.
For your assistance, here are some tips to get maximum customers on Shopify. These tips can make your life easy.
Concentrate on Hierarchy of Your Site
You will structure a store for customers and Google. It should be easy for clients to navigate and allow Google to crawl every page. To help clients and Google, you can create subcategories and categories. In this way, Google can understand which page is important.
Remember, it will become a map for your store to guide customers about products. A home page should contain categories along with subcategories. Certainly, it will increase convenience for customers.
Keyword Research for Optimization
Keyword research is essential to optimize your pages for different search terms. To nail keywords, it is not necessary to become a Shopify expert. Begin your work by writing down a list of suitable keywords for every product. In this way, you can attract potential buyers who are ready to shop.
You can check out the “People Asked and People Search For” options on Google. Moreover, explore different autofill suggestions. After creating a keyword list, process it through your keyword research tool and identify the best keywords with higher searches and low competition.
After assorting keywords, you can sprinkle all the keywords strategically in your store. Make sure to focus on meta descriptions, URLs, and title tags. Once you optimize your incorporate keywords and metadata, Google will easily see each page and determine its relevance to searchers.
Avoid Duplicate Content
Duplicate content means text that is exactly similar to another site or web page. Remember, you cannot copy content even from your own website. For a Shopify store, duplicate content will be a complete disaster. Search engines can identify them, and it may directly impact your rankings. Your store may get penalties from search engines.
If your store has duplicate content, make sure to fix this issue as soon as possible. It will impact your search performance. You can perform checks to ensure if your content is unique. Some tools are available to check plagiarism.
Alt Text for Images
Shopify stores need visual engagement. It is essential to use clear images of your products. Remember, images will become an important asset for optimization. Add descriptions and alt text to incorporate your researched keywords into images. All these efforts will help you to boost your ranking.
Blogging may be a daunting task, but you can increase several opportunities for customers to search for you. Moreover, you can improve your ranking potential. By appearing on maximum pages, you can increase your chances of appearing in searches. Content marketing and blogging on Shopify can generate backlink opportunities.