With users watching more than billion of hours of videos each day, YouTube continues to be popular in 2019, making it a top choice for many digital marketers.
The huge appeal of on-demand videos has YouTube amassing about 1.9 billion monthly active users. And while it’s second only to Facebook in terms of user volume, the video-sharing platform is particularly useful because it works like a second search engine, allowing you to quickly check what’s popular and what’s trending.
With 55% of people ravenously consuming video content thoroughly, YouTube viewing has already surpassed the TV viewership. Trends presented in the infographic below by SERPwatch.io show that this sort of user behavior won’t be slowing any time soon – the time spent by people watching YouTube on their TV only doubles year over year.
Let’s have a quick look at some of the top YouTube trends you might be able to take advantage of this year.
YouTube Today
As one of Google’s daughter companies, YouTube has access to much of the same tech that drives the massive search engine. It has also adopted the mobile-first approach and is already working to accommodate more voice searches.
How To Do Well on YouTube
If you haven’t hopped aboard the video content creation train just yet, now would be a great time to do so. Build your YouTube channel slowly. It’s more than recommended to use videos for showcasing products and services, expertise, or what your brand is all about.
Around 32% of consumers already engage with branded videos on YouTube, owing to the channel’s ability to line up a good selection of related clips. Among senior management, a very encouraging 65% navigate to a site after viewing a related YouTube video.
As you publish more video content on the channel, embed those onto your blog or website. Optimizing websites for search allows a thumbnail of your video to appear on search results, which could double your website traffic.
The Future of YouTube
Even as YouTube continues its evolution as a replacement for TV, the platform has already been producing more of its own content and investing in more infrastructure to rival streaming services like Netflix and Amazon.
Even with all the continuing innovation, YouTube is just one of the many digital marketing channels you can use for your business.
For more interesting digital marketing trends to watch out for, have a look at this infographic.
