Creative, Marketing, Video

How to Create a Video Marketing Strategy with 4 Easy Steps

Video production and marketing strategy meeting

The point of any marketing campaign is to stand out above the crowd and be better than your competition. Every business should use marketing to attract engage and convert new customers. What seems to be a new trend on the market is video marketing and businesses are doing their best to come up with the best strategies. If you add video marketing to your business marketing mix, you can drive more eyes toward your products or services and gain new buyers loyal to your brand.

According to YouTube statistics, 7 out of 10 YouTube viewers actually bought something from the brand, 68 percent of YouTube users watch videos in order to make better purchasing decisions, and almost half of the shoppers will potentially purchase a new brand they have discovered through YouTube. So, it is safe to say that the biggest video platform can truly help you gain new buyers. If you want to be a part of statistics, let’s see how you can create a great video marketing strategy.

Create Your Strategy for Your Buyer Persona

In its gist, the point and idea of marketing are to push out a message and pull a response. If you offer a service you certainly want to help people understand how you can solve their problems. The same goes for products and how your product can help people live better. However, it might happen that you offer both a service and a product and if you mix up the lists and messages you want to push out, there might be mass confusion.

To avoid that, you should simply close your eyes and imagine an ideal buyer. A person who will come to your store, call your phone, or click on your website without any complications. This can help you build your buyer persona and this can help you develop great content for your audience. When it comes to video content, you are simply defining your viewers and start thinking about what they would want to watch and learn from your videos. Put all of that in a script and this can help you get started.

Outline the Video Content Plan

Before you start filming and creating that content, you should look at your calendar. If you are a small business with limited staff and a lot of tasks to do in just 24 hours, you should define how much time you can dedicate to creating videos. If time is short and you don’t have enough hands on deck, then you might want to consider content creation services that can help you develop your idea into quality video content.

If you would still want to do this on your own and have enough time, then don’t forget to create an outline. By outlining your video strategy, you can stay on top of all the tasks to do for that strategy and incorporate all that into your calendar. You should also think about how many videos you want to publish, their frequency, length, quality, story and so much more. Put everything on paper, create an outline, and finesses your content.

Determine the Type of Video

Not every video marketing strategy has the same point and outcome. These will depend on the type of videos you decide to create. There is so much you can do with a video for your viewers, so determine your goal. The types of videos you can consider are:

  • Entertaining and funny
  • Educational
  • Practical (how to use)
  • Tips and tricks
  • Behind the scene
  • Product explainer
  • Interviews
  • Recorded webinar
  • Customer testimonial
  • Case study

Keep in mind your goal when you start creating the story. Also, you don’t have to limit yourself to only one type of video. Rather, you can mix a few types and spread them throughout your campaign to keep things interesting.

Organize the Production

Once you have all the details, it is time to start working on the videos. However, don’t do it all by yourself or pin it on one person only. Learn how to delegate tasks to get everything done. If you have a team, you should determine several tasks:

  • Scripts and talking points
  • Choosing your background
  • Lighting and sound testing
  • Recording the videos
  • Editing
  • Uploading

You should divide your team and spread those tasks across it in order to produce a great video effectively and productively. Producing a video can be overwhelming and one person cannot do it all productively. So, don’t be afraid to divide and conquer.

All that’s left after these few steps is to upload your video and engage with people. Decide on the platforms where you’re going to upload and don’t forget to keep a close track of your metrics, clicks, and engagement. With those analytics, you can only learn how to improve your content for more conversions.


More on this topic:

What Are the Benefits of Video Marketing?

What Are the Benefits of Video Marketing?

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Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.
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