Business, Marketing, News

How to Choose the Best Fleet Wraps for Your Business

Fleet Wrapped Truck

There are several factors to consider when choosing a commercial fleet wrap. These include the cost per thousand brand impressions, customizability, and GPS tracking. Once you have made these decisions, a professional fleet wrap company will guide you through the design process and assist you with any questions.

Cost per 1,000 brand impressions

Commercial fleet wraps generate high-quality brand exposure with a high return on investment (ROI). Fleet wraps typically cost less than $2 per thousand brand impressions, which can boost your advertising budget. For every dollar spent on a wrap, you can expect to generate nearly three dollars in sales for every dollar spent on a wrap!

Besides attracting new customers, fleet wraps help build brand recognition and visibility. Many studies show that vehicle-based advertising generates 15 times more name recognition than traditional print media. In addition, it can be positioned anywhere to reach consumers at all income levels.

The cost per brand impression for commercial fleet wraps is significantly lower than for billboards. They follow potential customers wherever they go. The advertising is always in line of sight, while billboards require customers to look up and left to see them. Customers are more likely to remember your brand’s message with vehicle wraps.

Cost per thousand views

To reap the benefits of commercial fleet wrapping, you must track your KPIs. These are metrics that identify how many people saw your advertisement. Your KPI should align with your target marketing and sales goals. It should also track the variables that affect these goals. These variables can include business processes, budget allocations, and activities.

Fleet wraps are one of the cheapest forms of outdoor advertising and offer a great ROI. They can cost as little as $0.15 per thousand views, which is much less expensive than other forms of advertising. Plus, fleet wraps reach more consumers than other forms of advertising, such as radio. Moreover, they can boost your brand’s name recognition up to 15 times more than other media.

Vehicle wraps provide the highest marketing impact, with many more impressions than billboards, radio, and TV ads. They can generate up to 70,000 views per day and millions of images annually. On the other hand, TV and radio ads target a narrow audience. The cost of a full vehicle wrap can run up to $8,000. On the other hand, a low-cost TV campaign can cost $50,000.

GPS tracking

Commercial fleet wraps featuring GPS tracking can help drivers optimize their performance. By monitoring the exact location of your fleet vehicles, you can catch suspicious or unproductive behaviors as soon as possible. It can also help improve safety and driver responsibility. GPS tracking can also provide reliable digital logs that prove your fleet’s location. The first GPS for fleet vehicles was launched into space in 1978.

GPS tracking devices can improve the productivity of your commercial fleet by reducing idle time and improving communication between drivers and dispatchers. Businesses can also use the data collected to optimize route optimization and asset availability. By adding GPS tracking to commercial fleet wraps, you can save money on fleet maintenance and improve the visibility of your fleet vehicles.

Small to medium-sized businesses often need help promoting their products and services through traditional marketing methods. In addition, many of these methods can be expensive and offer only limited returns. But fleet wraps are affordable and can yield a significant marketing ROI.


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