Building a new website is relatively easy, but maintaining it and keeping updated is much more challenging. To be successful in this field, you can’t only create the content and wait for the audience until they find you. Your purpose is to be recognizable online among thousands of strikingly similar sites. You may wonder what special you should do to attract people’s attention and convince them about your products or services. How to tell them that you are a trustworthy one? People hear it almost every day from various sources. Therefore, to build their trust, you need to be authentic and consistent in your actions so that consumers can see that you do your job with passion and real engagement.
Promote your website on social media
If you aim to be visible on the web, you should promote your website wherever you can, and most importantly, on social media. Today, Facebook, Instagram, and Twitter are powerful tools, thanks to which many businesses exist. People who may have never visited your website can come across it, rolling their Facebook wall, and find out about its existence this way. On Twitter, instead, you can post short and snappy links, whereas Instagram will become a kind of your personalized photo album. Also, you can’t forget about Google+ promotion, which will help your site be searched in Google maps and, if you have a registered office, be found in reality by clients.
But for social media marketing, now there wouldn’t be so many successful companies. They must have also started at some point. So, take a leaf from their book and start using such marketing techniques as well.
Use on-page SEO
Being a serious website owner, you should have heard of on-page SEO. Optimizing your content for search engines is a crucial element of online marketing. And it’s all about being ranked as near the top of the search engine results as possible. To achieve that, you need to use relevant headlines and keywords on your website, as well as include short and appealing meta descriptions. They’ll be visible under your search result so that the user could estimate whether your website is interesting enough to enter or not really.
Control your Analytics Data
Once you have done all this, you can’t rest on your laurels. That’s not the end of the story. You have to keep an eye on your rankings and Analytics Data on a regular basis. To control that, you can use some of the tools available online, like Pro Rank Tracker, which will provide you with a complete analysis. Thanks to that, you’ll find out whether you’re on track for business success or there’s still something that needs to be changed or improved. Such tools are quite useful, especially for non-professionals who take their first steps in marketing. Not only can they build traffic for your website, but they also help you boost it if necessary.
Run a blog
Quite an effective method to attract more customers to your website is running a blog. The article topics should be relevant to the stuff you sell. For example, if you deal with car parts, then your customers may be interested in some tech news. If you’re, instead, a beautician, you can write about beauty treatments, cosmetics, and the latest trends in cosmetology. You have a vast scope of activity ahead of you, only if you enjoy writing. If not, you can ask or hire someone else to do that on your behalf. Being passionate about the niche you’re in will certainly make more people sympathetic towards your business.
Create the LinkedIn profile
Except for your presence on social media, it’s worth creating your company profile on LinkedIn. Today, it’s the biggest professional social network where every reputable website owner operates. Here you can find not only new clients but also potential employees. Through an accurate description of your business and ideally a company logo, you can easily spring into existence and score a hit.
Practice email marketing
All these methods mentioned above are a huge part of content marketing. But what about traditional email marketing? Has it already gone out of the window? Not at all. Although many people forget about it, it still exists. And using this marketing tool, you can build quite significant traffic on your website. Sending informative emails for your clients can work miracles, but don’t be intrusive, people don’t like that.
If you’ve already set up your first website and you didn’t know how to generate traffic on it, now you should be able to incorporate at least some of the marketing techniques into your online activity. Without proper advertisement, it’s impossible to go with the flow. But keeping these tips in mind, your website will undoubtedly grow in popularity in a relatively short period of time.
Author: Daria Skutecka