The internet is a vast repository of information, and also a great way for people to find your business. Nearly everybody has an internet connection and enough free time to see what’s out there, so once they’ve stumbled upon your business online you have a potential customer on your hands.
Another issue with the internet is that it is easier than ever for less than reputable businesses to squeak by with a fancy website that sells their services properly. That’s why the online review sphere has ballooned to the current state it’s in and shows no signs of stopping any time soon. A brand is only as good as its reputation, and if people can’t find information as to how satisfied your customers are with the service you provide, they will be less willing to go from potential customer to confirmed customer.
That’s why using software to help create and aggregate reviews of your service is one of the best ways to build a strong brand that will grow healthily into the future.
Still not convinced? Well, consider these points:
Software Can Help Get You More Quality Reviews
People who are satisfied with a product or service are much less likely to end up going online and posting about it. That’s because most people who end up happy with the service they receive continue on with their lives merrily and don’t care to stop and say how great their experience was. Negative experiences, on the other hand, stick out much more profoundly in our minds and some people use the internet as an outlet for these frustrations. A piece of software like Weave will gently push some of your customers to leave a review of the level of care they received. If your customers a prompted to write a review for your service an hour or so after they’ve been able to experience it, a much higher number of reviews will be generated than by just hoping they go out of their way to find a platform to review your site on and then write a full review.
Collect and Disseminate Reviews Easier
Even for businesses that have hundreds of reviews online, these reviews might be scattered across the internet and no site provides a full snapshot of what you’re capable of. That’s why using a software that will help put all of your reviews in one place not only helps your customers do their due diligence when researching your brand, it also makes sure that the most accurate & comprehensive snapshot of your service quality is available for everyone to see in a simple and easy fashion. One platform might be less favorable to your brand to another just by pure chance, so by putting them all together, you allow your customers to see exactly what commonalities people experience as a whole instead of getting a biased view.
Establish Trust and Consistency
After using a piece of software that helps you get reviews out of your customers and put them all in an easy to view area, you’ll be able to notice holes in your business and where you can improve. Over time, you can take work on the negative feedback left by some unsatisfied customers and then begin changing up how you do things. This will reflect in the new reviews that come on your site and people will be able to see your commitment to increasing the quality of your brand, Not only that, since you already made your reviews front and center, those that leave reviews after receiving your improved service will be able to comment on the fact that the old problems are no longer present because they saw those earlier reviews before purchasing. In the end, this makes your brand as a whole more trustworthy as people will see the improvement over time as well as tons of satisfied reviews being left within a fairly recent timeframe.
Simply put, if you are going to have a brand that is worthwhile, you need to carefully manage your online presence. Part of this is making sure that any chatter about your site is collected and available to anybody who wants to take a look. Doing this all by hand is extremely time consuming and you might not even be sure how to go about it on your own. Choosing a piece of software to release you from this burden might be exactly what you need to take your brand awareness to the next level. Food for thought, bare minimum.
More on this topic: Seven Ways To Double Website Traffic Through Social Media