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How to Build a Community Around Your Brand and Why Its Important

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Modern businesses have evolved their services, and product offers drastically. There is a product or a service out there for just about anyone and anything. This has also made it increasingly difficult for companies to keep up with modern customer experience standards. It is not just about making sales, but rather, forming a deeper connection with your clients. A typical client base has also evolved into a community, which makes everything much more meaningful. In order to make a truly lasting impact and optimize for future-proof results it is necessary to build a strong community around your brand. This might sound like an impossible task. However, the reality is that creating a strong sense of connection within a group of people is much easier than ever before. This is all possible using the latest social media trends, with many active users coming from developed countries such as Australia (over 80% in 2022). Here is a closer look at how to establish a strong community around a business brand.

Identify your values and goals

Before you build a strong community, it is important to understand what the values of your brand are. When you understand what you actually stand for it is going to be much easier to convey those ideas to your clients. This doesn’t only relate to the actual physical product that a brand produces, but what that product or service brings to the people. This is what a genuine understanding of your clients entails. With a good foundation like this, you will be able to create a deeper connection with your clients.

Listen to your audience

Once you understand the foundations on which your brand is founded it is time to learn more about your audience. This can be done by offering value for your customers in the form of articles and free content, which is going to serve as a great communication channel. You can start an open discussion with your current customers as well. Build massive trust by actually listening to your client base. Not only will you attract many loyal clients this way, but you will have first-hand information about your target audience. Your client base will no longer feel that distant from your brand, as they transform into an actual community driven by your brand’s ideas. This requires active participation and communication, which can only be established by creating engaging content and giving voice to people.

Share stories

One of the most deeply engaging formats for building a community is storytelling. Sharing captivating stories is what gives material things meaning. This is an excellent strategy to use if you want to expand your brand to more areas with a lot of marketing potential such as Australia. For instance, you can share relatable stories which center around your clients but also your employees all over the world. This is an excellent opportunity to bridge the gap between the two and create a better sense of belonging to an open community. Once you recognize your customers in this way, they will become much more engaged with your brand. In order to make all of this possible it is necessary to use effective social media platforms and apply the right strategies. This is where an experienced social media agency from Sydney can help you develop a strong strategy and optimally manage all of your media to meet the latest trends. For many successful companies, the goal is not to simply sell products but to create authentic value for their clients which can speak much louder for your brand’s community than any advertisement ever could.

Involve your audience in the brand

An important part of communication within a community is also based on the fact that you should actively involve your audience in the development of your brand. Once they are all a part of the same platform, their ideas can flourish. Anything from well-constructed criticism to fresh new ideas and recommendations is welcome. Your customers can leave a lasting impact on your community, which will make them perceive your brand with much more passion and joy.

Create ambassadors

For fans who show initiative early on and come up with ideas that have great potential, you can recognize their efforts and offer them to become ambassadors for your brand. This will allow them to actively influence the local market for the company and offer more authentic feedback to you. In addition to that, ambassador programs offer you an amazing opportunity to humanize your brand and give your clients the ability to purchase from actual people.

The best way to establish a strong permanent brand is to create an active community around it. This can be done if you: outline what your brand’s values are, listen to your audience, share stories, and make your customers an active part of your brand.    


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Lilly Miller is a digital marketing specialist focused on small businesses and startups. With a degree in marketing and almost a decade of journalism experience, she writes hands-on articles based on a holistic approach and thorough research.
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