When you hop on Google for a quick search, what are the chances of you clicking on the first result of the generated page? We bet highly likely, and such is the case for more than 39% of users who conduct searches on Google. The high-ranking websites (first) garner more traffic than those appearing at the bottom of search pages. And that is the power of SEO. The better your SEO, the better your chances of driving more traffic to your website. It is, therefore, no surprise that website owners and businesses spend both time and money trying to attain the highest ranking on Google. The ‘why’ of this article lies in the depth of understanding SEO, so let us start by looking at what SEO means.
What is SEO?
Search Engine Optimization better known as SEO is a tool used in digital marketing. It aims at optimizing web presence on search engines like Google. That is SEO, simply put, but the reality is it is complex and multifaceted. There are multiple elements involved, and they all focus on one goal; to acquire more target traffic for the website. In today’s digital world, it is a useful strategy. When properly implemented, a better website and seo will earn you a high ranking on a search engine and offer your business more opportunities to gain new clients as more users visit the site.
4 benefits of SEO for Google ranking?
You may be wondering why businesses and website owners are so invested in SEO. The simple answer is that it works. SEO can be used to your advantage in several ways. It offers your website more benefits by positioning you in an authoritative position as an expert in your field.
More visibility
There are two businesses; one appears first on Google search, and the other is on the second page. When ten users search, four are more than likely to click on the website that ranks first. Further down the list, the chances diminish; by the time one is on the second page, only one user could be left. That is how SEO works; the higher your ranking, the more your website and business visibility.
Authority
Ask anyone which would be their first go-to source, the site that appears first or last on their Google search. Page authority is no longer only necessary to search engines but to users as well. Higher SEO ranking fosters trust and credibility among users. With relevant and trustworthy content, your website will score higher on Page Authority (PA) and also gain credibility with users.
Audience analysis
To meet the needs of your audience, you need to understand them and their needs. You can learn your target user’s intent through SEO search patterns and tailor your site to align with it. The more valuable your audience finds your website, the higher the organic traffic.
User experience
Improved SEO is not only about getting users to your page but also giving them the best experience while they are there. A website that is easy to use and navigate allows users to find what they are looking for quickly and with just a few clicks.
Conclusion
In truth, a high SEO ranking is a perfect dream for any modern business; traffic, visibility, and ranking are wrapped into one. And which website or business owner would not want that? There are factors that influence SEO ranking, and to attain the best results, you should implement them. With the proper steps, you can adjust your website to improve its SEO as you reap the benefits of a high ranking.
Why is SEO Essential for Every Type of Business?