In the past year, we have seen more and more people starting eCommerce websites due to its low barrier of entry. However, there are some essential things to consider that you need to know before you start your Shopify store.
Build an Attention-Grabbing Website
People will only visit and browse your site if it catches their attention. Wondering how? Create a visually appealing website that precisely conveys your products to your target audience. It will help capture their attention in the initial seconds, show the customers what they’re looking for, and compel them to make a final purchase. If you want to do this in the best possible way, take the help of a Shopify development agency to create an efficient online store and sell successfully through Shopify.
You can start selling without purchasing anything
It might come as a surprise, but you don’t need to purchase inventory before starting to sell on Shopify. Shopify has a very innovative feature called drop shipping. Dropshipping is the process of when you sell somebody else’s product, and they will package and ship it for you. It is perfect for those who want to test out their Shopify store with little to no cash. Even you get shopify 14 day trial. This method is explained in the H-com training program (check the review here if you are interested).
The downside of this is that the margins are EXTREMELY low, and it’s tough to make a profit. It is recommended that you do at least some cash purchasing before starting dropshipping. #2: Buy and Sell Products with Cash: On the other hand, some people want to purchase products and sell them on Shopify for a profit. You will need to use Alipay or PayPal if you’re going to buy products from China, as most payment processors cannot be activated with Chinese bank accounts.
Become an affiliate
If you like writing about online business and eCommerce-related topics, you can earn a handsome amount by recommending Shopify and making it an affiliate. Shopify has excellent pricing plans.
For example, you can get a free Shopify store if you invite somebody to start selling with them. You will receive 30% of their monthly subscription fee for as long as your referral is active. Just make sure that the person has a blog, and writes about Shopify.
Is selling on Shopify worth it?
If you have an incredibly successful business that needs to be scaled quickly, I suggest using Shopify. If you want to make a few sales a day and are happy with the current sales volume level, there might be better platforms for you. The 2nd option is to buy products in China and resell them locally (North America). Many drop shippers use Shopify, but they all sell on other marketplaces like eBay, Amazon, or even their websites.
What are some disadvantages of Shopify?
Shopify has some disadvantages that you need to be aware of.
The 1st disadvantage is that it’s not cheap; the fees are high compared to other platforms like AliExpress or eBay.
The 2nd disadvantage is that if your business goes well and you want to scale up very fast, there might be better options than Shopify for you.
The 3rd disadvantage is that you cannot add a lot of products to your Shopify store easily. For example, if you want to add more than 200 products, it takes time and some coding skills.
The 4th disadvantage is the lack of control or flexibility. Shopify is not as flexible as WordPress.
Overall, Shopify is an excellent platform if your business can scale and you want to focus on running your business. Make sure that you do your research and don’t think of it as a get-rich-quick scheme as many people do!
Is Shopify bad for SEO?
First of all, Shopify is not a platform on its own. It’s just the software that powers eCommerce websites.
It doesn’t matter what kind of platform your website is built on because Google has become very flexible, and they can crawl almost any website regardless of how it was made.
But regardless of whether you use Aliexpress, WordPress, or Shopify, you need to take care of SEO from the start.
Here are some tips for those selling on Shopify
Set up a blog on your website and write about industry-related topics.
Write articles with backlinks pointing at your products to give you free organic traffic.
Write about industry news and link back to your products as this will also give you free organic backlinks.
If you follow these tips, your SEO rankings will likely improve over time regardless of the platform you are selling on!
Shopify is an excellent platform for those willing to scale up their business. It costs a lot of money, and other media might better suit individuals with lower budgets.
In conclusion, I would suggest using Shopify if you can afford to invest in your business. If you don’t have the capital but want to build an online business, you should consider other options like AliExpress.
What Are the Most Important Ranking Factors in SEO for Shopify Website?