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How Do Webinars Work And How Can You Benefit From Them?

Two men producing a Webinar

Webinars are one of the most powerful ways to supercharge your online business. In fact, they’ve been used for many years now by some of the most popular marketers and continue to see an increase in growth.

So if so many of the most successful marketers are using webinars, there’s a good chance that you should be too. Before we get to the biggest benefits of using webinars, let’s talk a little first about how they work exactly.

How Exactly Do Webinars Work?

First and foremost, a webinar is a presentation that provides information about a certain topic and then is usually capped off with some type of pitch for a product or offer. Here are the steps that come along with webinars.

  • Visitors reach a page where they can sign up or register for the page.
  • They get taken to a thank you page where they can join the presentation.
  • They go through the presentation and hopefully make a purchase at the end.

Granted, not everyone is going to purchase what you have to offer. That’s where email marketing comes in. After someone gives you their email address, they will get many follow-up emails through the webinar process.

They will get an email immediately, and then usually as the webinar progresses, they will get many more email reminders about watching the live presentation or even the replay.

In a nutshell, that’s the process when it comes to webinars. If the visitors want to make a purchase at the end of the presentation, they will get taken to a checkout page and then they can access what they purchased.

How Can You Benefit From Webinars?

I’m sure that you can imagine a lot of the great benefits when it comes to creating and running webinars. However, I want to talk a little bit more about why these webinar presentations can be so powerful.

After all, they solve a lot of the biggest problems when it comes to building and growing an online business. With that being said, here is the first biggest benefit from using webinars.

Webinars Can Generate Leads

Do you need more leads for your online business? Or maybe you need a new way of generating leads? Then webinars are definitely going to help you out tremendously.

Nowadays, you see a lot of the same lead magnets when it comes to generating leads. It could be a free course, eBook, cheatsheet, or even video training. Not there is anything wrong with those, but it’s great to have multiple options for generating leads.

What’s even better is that you don’t have to break the bank when it comes to using webinars. For example, there’s a newer webinar software seen here that offers very competitive prices. Plus, it’s much easier to have webinar software pay for itself when you look at the next big benefit.

You Can Sell Higher Prices Offers With Webinars

If you’ve only ever sold products that were under $500 or even $100, then webinars are going to be an absolute game-changer for you. Webinars are great for selling high ticket items because they allow you to cover many of your visitor’s biggest objections, and you can do it live.

For example, whenever someone is going to make a purchase elsewhere, they will come up with a ton of objections which ultimately lead to them not purchasing. On a webinar, you can answer all of these objections and questions making them more likely to purchase.

For example, let’s say that someone was sold on the fact that they can’t be an affiliate marketer because they don’t want to run ads. If you told them that you don’t need to run ads in order to be successful, then it completely shatters that objection.

They then begin to realize that their thoughts were wrong, their views change, and then they are more likely to make a purchase. Anyway, that’s just a quick example of how smashing objections can be so powerful. Consider adding an extra revenue stream from high-ticket products to be a very good thing.

You Can Provide Free Training And Help

So the first part of your webinar is going to be all about providing helpful information. However, you can make your webinars 100% all about this. Maybe you want to teach a new topic, or maybe you want to reach a larger audience. Webinars are going to be perfect for this.

You would set them up the same way, except for the fact that you wouldn’t have any product, service, or offer to sell at the end. It’s not the biggest benefit compared to the previous ones, but it’s something that can certainly help both you and your audience.

You Can 100% Automate Webinars

I saved the best for last here, and it’s the benefit that webinars can be 100% automated. So there are two ways to do webinars, live and automated. If you don’t feel like going live every day with running webinars, you can create an automated webinar that anyone can sign up for around the clock.

This benefit is music to a lot of people’s ears because it allows you to free up most of your time to focus on other areas of your online business.

So if you haven’t tried running any type of webinar, then I recommend that you do. There are a lot more features and benefits to be seen, but you’ll only get to experience them once you get your webinar up and running.


More on this topic:

Must-know Tricks to Improve Your Webinar Marketing Strategy

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