In 2022, it doesn’t matter how good your general reputation is anymore. You’ll always face complex challenges if you aren’t proactive enough regarding attracting new visitors online. And that’s where creating a marketing strategy comes into play that is focused on SEO for law firms.
In this blog, we’ll talk about how you can market your business through your website. However, before we do that, let’s focus on the fundamentals first.
Why Should You Market Your Law Firm?
When it comes to marketing, most people tend to feel confused about one thing – “I have a decent enough reputation in the market already. So, what’s the point of online marketing?”
Let us tell you why.
Currently, we are living in the golden age of the digital era. Almost everyone, nowadays, tends to stay active on the internet and do whatever they need to from the same.
Thus, if you want to grab the attention of such a large chunk of the audience, you have to create a positive online presence. And for that, online marketing will be essential for you. Apart from boosting your brand essence, online marketing can also help you –
- Create a well-maintained two-way communication between you and your clientele.
- Personalize the collaboration experience of your audience.
- Drive quality traffic to your website and increase your business’ visibility.
At the end of the day, all of your competitors are working on the same thing from their side. So, if you want to get better results, you must do the same as well. Move on to the next segment to get more information about marketing tips and strategies.
How Do You Market Your Law Firm Online?
Online marketing can help you make the most out of the potential client base lurking in the world of the internet for you. Here’s what you can do to win their heart.
1. Develop Personal Branding
According to a report, almost 85% of lawyers found that their website’s traffic gets directed to their official bio page almost always. What’s the reason behind that?
Well, in most cases, your potential clientele will be more interested in you rather than the law firm. Hence, they’ll try to learn more about you, how you work, and so on.
Due to this reason, it becomes important for everyone to develop their personal brand as well as they can. Apart from that, you should try to promote it online as well.
Remember, no one will want to hire you just by seeing your generic picture on a website. So, give them the information they’re looking for to become an everlasting memory to them.
2. Create Relevant Content
As an attorney, you have to showcase expertise on the internet. And the best way to do it will be to create relevant and well-written content on your website’s blog section.
However, when it comes to selecting the topic of the blog, you can’t choose it mindlessly. You must find a keyword that’s being searched by your potential clients and then work on it.
This way, it will be easier for you to rank higher on Google, answer the questions your clients are looking for and get more visits as a whole.
The more relevant content you create, the more your expertise will increase in the eyes of the potential clientele and Google. So, start working on it today!
3. Go Social!
When it comes to marketing, you can never go wrong with social media. So, you should open accounts both for your personal branding and law firm on –
- Facebook, and
If you want to attract the sphere of professional clientele, try LinkedIn. It should look professional, serious, and offer information about what you do. Your Twitter handle can be used to provide information about daily updates regarding your practice area.
Instagram can carry out the images of your organization and reels on how a regular day in the office feels like. The Facebook account can be used for lighter purposes, such as creating and sharing memes, writing informational posts, etc.
4. Email Marketing is Still Alive
Email signature marketing, in essence, is all about pitching your audience directly. Therefore, if you want to make the most out of it, you’ll need to –
- Create a personalized email for each and every clientele.
- Design and structure the whole mail professionally.
- Address the client personally and tell your tale.
- Keep your personal phone number, email, and socials at the end of the mail.
- Add a CTA (call to action) to prompt the user to take action.
Remember, your job doesn’t end after you’re done with creating and sending the email. Once you’ve sent it, you must do a follow-up at least once or twice.
We’ll also ask you to use an online tool and check the opening rate of your emails. If the rate is lower than what you expected, changing your strategy might come in handy for you.
5. YouTube. YouTube. YouTube
Since the last decade, YouTube has always been the go-to entertainment source for everyone. So, you should try your best to make the most out of it too.
You can start your channel by creating a video on who you are, how you work, how you’ll be able to help people, etc. Once you are done, you can start by addressing the common issues that your niche audience generally deals with.
If you want to drive traffic to your blog section, you can also link your videos on your site and vice versa. This way, you can find people who are more into visual content than written ones.
Market Your Law Firm Like A PRO!
SEO for Lawyers is not a myth anymore. It’s prominently real!
When it comes to promoting your law firm, only doing lone marketing won’t be enough at all. In addition, you will also need to track whatever result you’re getting.
Or else it’ll be impossible for you to know if your strategy is working out or not. Or if you’ll need to do something else to improve your current reputation.
That will certainly help you out!