Business, How To, News, Social Media

Here Are 8 Key Things You Need to Know About Instagram

Instagram, social sites, social media, Citizen Journalism, Online Photo Journal

Are you new to Instagram? Or do you just want to know more about it? In either case, we have some important and interesting facts to share with you.

As of last year, Instagram boasts an impressive 100 million active users in the United States alone.

It seems like everyone from your favorite celebrities to your family loves Instagram, so what’s the big deal? If you’re new to Instagram, you likely have a ton of questions. And lucky for you, we’re here to help! Keep reading to learn eight key things you need to know about Instagram.

1. It’s like an Online Photo Journal

Most people know one thing and one thing only about Instagram: you take pictures of food and share them with the world. To be fair, that is a huge part of Instagram. But there’s more to it than that.

Instagram works differently than other social sites, as its main focus is on photos instead of text.

2. Though Video Is Popular Too

While photos and inspiring captions are a dime a dozen on Instagram, video content is growing at a rapid rate. Instagram videos are the biggest source of driving purchases compared to other social sites. So don’t be afraid to unleash your inner filmmaker!

3. You Can Integrate Your Facebook Account

Facebook purchased Instagram in 2012 and has since integrated most of Instagram’s features into the Facebook platform. Users can even choose to use their Facebook credentials to create a new account, so you can start ‘gramming in a matter of minutes. You can also cross-post content between sites, so your Facebook friends can see your great photos even if they aren’t on Instagram.

4. Instagram Is Huge in the Business World

Business owners can’t afford to miss out on Instagram’s popularity. The platform provides a fun, easy, and affordable way to advertise your company through regular ads, promotions, or sponsored content.

For more info, you can read more here.

5. Celebrities Make Serious Bank via Insta

Imagine making an Instagram post so lucrative that it pays for your house. Well, for some of your favorite celebs, that’s a reality. The top-earning celebrity as of now is Kylie Jenner, who charges companies $1,266,000 to sponsor a post.

6. Hashtags Are Important

Just about every social platform uses hashtags now. And while they’re great for a joke or to sound off on a current event, they can also help you find new followers. Follow and use trending hashtags that fit for your posts. General tags like #Nature or #Dogs are widely used and can help connect you with other users.

7. Not Everyone You See on Instagram Is Real

While some accounts have an eye-popping number of followers, it’s important to note that a percentage of those accounts might be bots. Indeed, bots are a major problem on Instagram, and it’s beginning to cost users. Certain companies like 360i refuse to partner with influencers if their follower base contains a small percentage of bots.

8. It’s a Great Platform for Citizen Journalism

Instagram is full of dogs, models, and sunset pics, but it’s vital to remember that social media is a means of bringing us all together—even during trying times. Protesters in Hong Kong, for instance, are utilizing Instagram to provide live updates.

Your Instagram account is a blank canvas. It can be a fun source of entertainment, a profitable investment, or even a means of keeping up with current events. These things you need to know about Instagram are just the tip of the iceberg. Have fun exploring the platform and discover what makes it so fun. And for more info on social media and tech, make sure to check back with our blog.

More on this topic: 7 Tips to Get More People to Like Your Instagram Posts

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