With the 2018 US Farm Bill and legalization of cannabis, many people try to get their hands on this well-known plant famous for its various health and mind-altering properties. Although some places legalized only medical use, others kept it illegal, a good number of states legalized it for both medical and recreational use. Additionally, the number of these countries is only expected to increase further.
Because the demand for cannabis products leaped, this specified market started booming. Suddenly, existing shops couldn’t keep up with the demand. More young and prosperous people started setting their shops and witnessed incredible success.
However, today, shops and cannabis business owners have to make smart moves to keep their company running if they want to maintain their relevance status.
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The Troubles of Cannabis Marketing
Have you ever wondered how companies form their clientele? When considering the success of a business, the first thing that crosses one’s mind is marketing. Marketing is a great strategy that always pays off, and there are more than enough ways to execute it.
More cannabis businesses buy cannabis backlinks, which help them rank higher in Google search results and increase turnover. Why do they do this instead of traditional marketing methods and techniques that we all know go so well?
This is the main trouble that any cannabis business might face. The problem of promoting is prevalent across all media – TV, internet ads, radios, billboards, and other typical devices used for marketing. They all have a strict policy about what they’re allowed to show. And, you guessed it, cannabis isn’t one of them.
So, business owners must get creative with their marketing strategies if they want their business to flourish. However, not all passionate cannabis business owners are born marketing experts, so we’re here to provide every cannabis business owner with several useful tips and tricks to make their company stand out in 2021.
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How to Succeed in Cannabis Marketing
If you’re a cannabis business owner, these handy tips and tricks are for you. Most of them don’t require any advanced marketing knowledge, and with a bit of time, effort, and use of the internet, anyone can master the basic steps. However, you can always hire a helping hand if you find it too difficult or can’t find the required time.
1. Search Engine Optimization
Everyone has heard about this term or its abbreviated version – SEO. However, not everyone is familiar with its purpose. If you want to be relevant in 2021, the first thing on your mind should be SEO. This is a marketing strategy for optimizing websites, making your website appear on the first Google search pages.
You can optimize your website by including specific keywords people tend to use when looking for a similar product. You can also use backlinks that connect some other relevant high DA pages, ensuring your images and products load properly.
All this will push your website among the top results while offering a smooth browsing experience, which will raise traffic on the website and potential clients.
2. Mobile Optimization
Besides SEO, another crucial optimization is for mobile users. If you create a good-looking and seamless experience on a desktop computer, that doesn’t necessarily mean your website has the same effect on all devices.
More often than not, you’ll have to take some additional steps to make your brand optimized and approachable by all devices. This means making some slight adjustments to ensure a smooth experience whether the website visitor is using a smartphone, tablet, or desktop computer.
3. Engage Your Audience
Taking proper care of your audience is the key to building a good relationship when commercials and billboards aren’t an option. By implementing various questionnaires, quizzes, or personalized features, the audience will sense that you care about them.
You can even ask them to participate in the decision-making process and listen to what they have to say about your products. Maybe they’ll point out some crucial advantages and disadvantages you weren’t aware of before.
4. Use Social Media
Besides using social media for getting acquainted with your audience, these platforms can offer much more. Quickly raise your brand’s awareness and visibility by organizing giveaways, competitions, collaborations with similar companies, or hiring influencers to promote your products.
Before this, research the most commonly used platform by your clients to hit the target audience successfully.
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Conclusion
All in all, traditional marketing is hard to reach by cannabis owners. As the chances of their success are very slim, they’ll waste a lot of money and time without getting anything in return.
Going with some alternative marketing options can ensure outstanding results if the marketing strategy is well executed. Today, you can easily do this by following the previously mentioned tips and tricks.
Research links:
- https://ieeexplore.ieee.org/abstract/document/6113701
- http://www.webdesignblog.gr/wp-content/uploads/2012/03/5.pdf#page=15
- https://link.springer.com/article/10.1007/s11747-019-00695-1