Having Google reviews as a part of your marketing strategy has many benefits for your whole business.
Here are five of them that you probably have not thought about.
1. Better Search Engine Results
As Google is constantly doing core updates to its Google Search algorithm, it is vital for all business owners to stay in the loop of what is happening.
One of the most recent updates was about helpful content and the people-first mindset. In layman’s terms, this means that Google’s algorithm emphasizes sites that write content for website visitors, and not for the algorithm.
As much of buying takes place online now, website visitors are actively looking for Google reviews before purchasing. Therefore, it makes the most sense to add a Google review widget directly to your website.
Businesses that have reviews on their website tend to rank better in search engine results. Forget about having a 100% SEO mindset, but rather focus on implementing this people-first thinking and showcase reviews on your website.
2. Upgrade Website Performance
Companies that add their raving Google reviews to their own website have experienced significantly better results from their website.
Not only is their bounce rate lower, as people see interesting and relatable content, but their click-through rate gets better as well. This also translates into more time spent on their site.
At the end of the day, improving all these factors will result in better website performance. This, in turn, will help you improve the overall conversion rate of your website. After all, conversions are what matter the most, as everyone’s goal is to turn visitors into leads or customers.
Having Google reviews embedded in your website at strategic places will have a huge impact on all of the central website performance metrics.
3. Add Credibility
Walk a mile in your website visitors’ shoes. Or at least take the very first steps to understand them better.
What is the first thing they see when they land on your website or any of your landing pages? If the answer is not social proof in form of reviews, it is time to change that.
People want to hear the experiences of others before they buy from a new company. Therefore, it is absolutely crucial to add Google reviews to your website.
If you have those customer logos of well-known companies on your website, that is a great start, but it is not enough to create real credibility. People are more critical nowadays and will look for more information online if it is not readily available on the site already.
4. More Relatable Content to All Channels
Embedding Google reviews to your website is important, but they should also be used in all possible ways across all platforms.
Include Google reviews to
- Instagram stories and posts
- Facebook posts
- Content shared on Twitter
- Videos posted to TikTok
- Sales offers
In other words: Anywhere you can think of! There is no need to come up with sales-sounding copywriting when your existing customers have done the heavy lifting for you by leaving you a starred review and possibly even some open feedback.
Remember to share the name or user name of the reviewer along with any other more specific information they provide you about themselves. This makes it easier for the reader of the review to relate. If they can relate to the reviewer, they are very likely to also buy from you.
After all, you have already been proven to be able to offer good service to someone in the same situation they themselves are in.
5. Show Customers You Care
Sharing reviews on social media is a great way to show your potential customers just how much you value each customer.
Recipe for Sharing a Google Review on Social Media
- Thank the reviewer
- Stay humble “Wow, we feel so honored to hear about these wonderful experiences. It makes us even more motivated!”
- Personalize the response
- Let your persona shine through
- Encourage others to share their honest experiences “We would love to hear your experiences!”
- Add a link to leave a review
This is a surefire way to showcase to each social media follower you have that you care about your customers. Feel free to share the received Google reviews in all the different social media channels you have a business account on.
In case you get any negative reviews, remember to personalize your answer, apologize and take the conversation offline. It is no good to start arguing publicly, as this tactic often backfires. Keeping your cool and not getting defensive is the best strategy in these situations.
Also, remember to respond to each review, positive or negative, promptly. That means within a business day or a maximum of two. Not answering at all or taking too long to answer might be a red flag to some potential customers.
Google Reviews Are Worth Their Weight in Gold
Having a handful of Google reviews as a part of your marketing strategy is great. It is worth your while to develop a strategy to constantly get high-quality reviews from a large portion of your customer base.
Once you have a steady flow of new Google reviews coming in regularly, start focusing more on using them better across all marketing channels.
After all, they are the easiest way to convince anyone that you are a trustworthy business that knows its stuff.