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Gartner MDM Is More Than Just a Data Management Tool

Gartner MDM, data management tool, Master Data Management, enterprise-wide data, Gartner MDM Magic Quadrant

There’s a ton of economic activity occurring in the Gartner MDM Magic Quadrant. Data management continues to grow in complexity as well as importance in business. At first, the discipline was primarily a data management tool, but now it’s expanding rapidly.

At its most basic level, Master Data Management is the strategy that unifies enterprise-wide data. Doing so provides a seamless customer experience while simultaneously improving reporting and operational efficiencies for the business. It’s a quintessential win-win that is transforming how corporations interact with their clients.

Data Management Continues to Grow as Data Storage Explodes

Data storage requirements increase as companies save more for analysis. Internet of Things and other trends are making the need to manage all the data crucial. Trends in compliance will push the need for data management to new heights. Without an easy way to efficiently handle all of the records, companies would soon fall behind their competitors.

That’s where MDM excels. The tools empower IT, professionals to enforce automated compliance rules while maintaining clean records that are suitable for sorting and reporting. No enterprise can afford to ignore compliance, and with their data needs growing and becoming more complicated, management tools are the answer.

Like many emerging sectors, as businesses continue to adopt MDM, many new plugins, add-ons, and tools will appear, fleshing out the offering. As the ecosystem supporting MDM becomes exceptionally active, almost every problem will be solvable.

Go Further With Improved Data Quality

Data quality has long been a concern for enterprises. The worse it is, the more poorly the enterprise will perform. Companies with many incomplete and inaccurate records will soon enough see problems arise in the sales, marketing, and customer support areas.

Weak quality data not only worsens the customer’s experience but also harms team members. They will lose morale due to the extra time it takes to cross-reference customer records and to hunt down errors. It’s always much better to provide a smooth experience for the client and the enterprise. That way, seamless transactions will improve everyone’s attitude.

Consider four ways that improving data quality can positively benefit any organization.

  • Reduce waste
  • Improve performance
  • Improve margins
  • Streamline operations

The Gartner MDM Magic Quadrant represents companies taking the basic principles of master data management and directing them towards their ultimate ends. These firms recognize that an investment in tools for this area results in many benefits that outweigh the expense. The companies who ignore MDM risk falling behind substantially in a competitive arms raise.

Make Your Pitch

Are you planning on establishing MDM at your company? The process of getting enterprise-wide buy-in requires taking several foundational steps.

  • First, it’s necessary to establish a business case.
  • Get company executives to sponsor MDM on an enterprise level.
  • Get multiple business units involved.
  • Invest sufficient time before beginning to implement your MDM.

It will be hard for executives or managers to argue with these many cogent arguments for MDM implementation. All companies need to be aware of the future and have to take steps to make sure they’re not falling behind. That’s why jumping on a fresh trend like this one is always a savvy idea.

Combined Technology Solutions Will Build on This Foundation

As more companies enter the sector, AI will take a prominent role due it the efficient rules-based handling of data. Consider some of the most apparent benefits of such an arrangement.

  • Identifying duplicate records becomes straightforward and automatable.
  • Predicting the deal state is no longer as challenging.
  • Automatic data capturing is the fastest way to reduce problems from incorrect capturing.
  • Detecting anomalies will improve operational efficiencies.

Real progress will happen rapidly as technology combinations extend the functionality of Big Data. It seems likely that the trend towards storing and analyzing data has proven invaluable for companies of all sizes. Training and education in the discipline are requisites for any employees trying to unlock the potential.

Forward Thinking Tech Keeps Everyone Competitive

Business competition continues to get tougher, which creates the need for nimble, forward-thinking teams. Not only do they need training and technology, but they also require tools. MDM is proving to be more than merely a tool. It represents cross-disciplinary strategies that improve business capacity.

Data management is no longer optional or even something that deserves neglect. Without adequate and consistent management techniques in place, companies run the real chance of falling behind competitors while disappointing their customers. That’s a recipe for disaster that will allow better-organized rivals to swoop in and take their business overnight.

Data is more than just a collection of records. It represents an evolving view of customers and their relationship with the organization. Firms that can understand that connection will find many more ways to increase revenues while improving how people feel about their products and services.

More on this topic:

Your Guide to Understanding Master Data Management Tools


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